Talk:Logica/Archives/2017
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'''Link title'''Any information on the acquisition of Unilog? --84.56.242.71 13:20, 12 March 2006 (UTC)----j I remember there was also text that "while Logica does not advertise itself, commercial or public entities who want services provided by it will usually find the company on their own." I somehow remember that a similar sentence or two were up and I thought it to be quite telling about how widespread/professional LogicaCMG really is. (Or was it about another company?).
My personal point about it is that LogicaCMG very probably does market itself, but not in the sphere of traditional advertising. I'd say that whereever it is active, it advertises itself to those people who actually consider using services that this company just happens to provide. Because of its size, the company is very likely to show up in large government service contracts.
As with early computers, which usually took up the space of whole halls, their marketing material (of a solution, in fact) was provided to just a select people, who had the actual decision-making power, which is why computer marketing material from the times was not as widespread as it is now. The same applies to LogiaCMG's logic of not advertising itself widely.
While I have understood from the article that they are incredibly reliable, they are also given very serious responsibility only because of the scale of work that comes with their services. I understand that the strategy or tactic is that if something ever goes wrong and they just happen to advertise themselves, they would later be very easy targets to fingerpointing in the blame game, thus they'd have to reinforce their public image again through advertising and that would thus become a vicious circle. As it is know, advertising for such companies (e.g. Shell and other conglomerates) is very expensive, one reason being that such advertising usually covers a good amount of different media (relevant newspapers, magazines, television). -Mardus 05:54, 23 October 2006 (UTC)
External links modified
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