Talk:Louis Cheskin/Archives/2016
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Assessment comment
The comment(s) below were originally left at Talk:Louis Cheskin/Archives/Comments, and are posted here for posterity. Following several discussions in past years, these subpages are now deprecated. The comments may be irrelevant or outdated; if so, please feel free to remove this section.
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| I agree with the first comment. This article has a biased view in favor of Cheskin's work at the expense of other individuals. Feels like a hard sell to me. Jipadro 20:12, 16 January 2007 (UTC)
== Appears to undervalue the collaborative development of Market Research in the 1940s and 1950s. == Cheskin was no doubt a bright guy, but this Wiki overplays his influence - while underplaying the degree of collaboration (and the motivating power of rivalry!) in the world of marketing and motivaitonal research in the 1940s and 1950s. Cheskin was part of the Chicago school (the SRI unit) - at least indirectly - and he was surrounded by a vibrant team of academic who worked at the nexus of consumer research and social science. These people include Lloyd Warner (SRI's founder) Burleigh Gardner, William Henry, Harriet Moore, and later (1950+) Lee Rainwater, among others. The birth of market research is a fascinating subject, and today's profession owes its shape and make-up to many champions including the charismatic leaders; Lazarsfeld, Dichter and Cheskin. But the vibrancy and development of market research in the Post-War years is bigger than the story of a few individuals. Marketing companies, the birth of new media, and the changing dynamics of the marketplace itself were all part of the rich chemistry. My references to SRI come from: http://magazine.uchicago.edu/0108/features/ Duncan Stuart duncan@kudos-dynamics.com == Bias vs. Information == Biased? Obviously so. Nonetheless it gave me, a layman, valuable information on the development of market analysis. Needs more research. Shir-El too 23:21, 27 August 2007 (UTC) == Out with the old... ==  | |
Last edited at 19:51, 23 December 2013 (UTC). Substituted at 22:29, 29 April 2016 (UTC)