Talk:Marketing mix modeling

Article needs better references

Please add Harvard references to the article. Proper citation is important. Majoreditor 01:52, 11 May 2007 (UTC)

With better citations and a few more references this article will become B-class. Majoreditor 01:53, 11 May 2007 (UTC)

Upon reflection, there's many other items to clean up in this article. Start by eliminating use of first person pronouns such as "we". Majoreditor 14:56, 12 May 2007 (UTC)

Merge?

Is this the same topic as http://en.wikipedia.org/wiki/Marketing-mix_models and should be merged? —Preceding unsigned comment added by 169.229.120.23 (talk) 06:35, 17 September 2007 (UTC)

Yes it is, and yes it should. I'll put it on my to-do list; anyone who gets to it first is more than welcome to do so! Seems to me that this one is fairly generic across industries; the other is more focused on Consumer Packaged Goods. --AndrewHowse 14:59, 17 September 2007 (UTC)

Merge!

This article is superficial compared to the Marketing-mix-models and should be merged. Nevertheless, it has some interesting models/figures which could be included. --KEnger 14:14, 2 December 2007 (UTC)

• Endorse merge. Majoreditor (talk) 01:47, 10 January 2008 (UTC)
• Endorse merge. CaseyPenk (talk) 06:58, 21 February 2008 (UTC)

External links modified

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External link works as advertising

There are links to https://www.mass-analytics.com/ under the "Studies in MMM" section". Are these within policy? It does not seem right that there should be links directly to commercial companies that offer these services. — Preceding unsigned comment added by Saab91b (talk • contribs) 10:40, 18 September 2019 (UTC)

 Done: Thanks .. I've located and removed these, should have been followed up immediately it was spotted.Djm-leighpark (talk) 21:06, 15 January 2020 (UTC)

I've removed the he following from the external links, the're fine to re-introduce as citations to support content:

• Booz Allen Hamilton Article
• How to Know What Media Are Working?

Thankyou.Djm-leighpark (talk) 21:00, 15 January 2020 (UTC)

Potential references

Listed as "Recommended readings" from here https://www.ipsos.com/en/ipsos-encyclopedia-marketing-mix-modelling

• BRANDAID: A Marketing-Mix Model, Part 1: Structure" and "Part 2: Implementation, Calibration, and Case Study by John D.C. Little (1975, Operations Research)
• Sprinter Mod. III: A Model for the Analysis of New Frequently Purchased Consumer Products by G.L. Urban (1970, Operations Research vol 18.)
• Marketing Model by Garry L. Lilien, Philip Kotler and K.Srildhar Moorthy (1992)
• Market Response Models Econometric Time-Series Analysis (2nd ed.) by Dominique M Hanssens, Leonard J Parsons and Randall L Schultz (2001)
• Current State of Marketing Mix Models - A Report for the Council for Research Excellence; June 2013
• Making data-driven marketing decisions - by Dennis Spillecke and Andris Umblijs
• Measuring the Return on Marketing Investment by E. Craig Stacey for The Center for Measurable Marketing at NYU Stern

Erictleung (talk) 18:04, 22 January 2024 (UTC)