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This year, the franchise for Miss Universe 1970 was in dispute between El Telégrafo and Diario El Universo. Finally, Diario El Universo selected the Ecuadorian representative for Miss Universe 1970 through this contest, Miss Universe Ecuador 1970, where all the girls were from the Coast Region, mostly of them from beach cities. El Telégrafo, owner of the rights for Miss World, select her contestant through Miss Ecuador competition. For this reason, Sofía Monteverde must be numbered as the 16th Miss Ecuador since she was elected by Miss Ecuador Organization; on the other hand, Zoila Montesinos was and must be titled as Miss Universe Ecuador but not as Miss Ecuador.
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