Talk:Newspapers in Israel

What's "readership exposure"?

What's the definition of "readership exposure"?

Might it be the number of newspapers sold or distributed (within Israel?) divided by the population of Israel or the number of households or the number of adults or ...? How do they deal with papers read by foreigners? If they divide by number of households, how do they deal with newspapers read at places of work?

The reference is in Hebrew, which I don't read. I copied text from it into Google Translate, and could not find an answer to this question.

Might it be feasible for someone who knows Hebrew to write to the author or publisher of that article and ask for clarification?

Thanks, DavidMCEddy (talk) 17:51, 26 March 2024 (UTC)

@Totalstgamer and Havradim: What's the definition of "readership exposure", as used in this article? See the above question.

If you cannot figure out what this means, might you write to the author or publisher of that article and ask for clarification?

I recently interviewed Mira Sucharov, a Canadian Jew and Professor of Political Science at Carleton University, Ottawa, Canada, who specializes in Israeli-Palestinian relations and is writing a book in joint with Omar Dajani, a Palestinian-American law professor at the University of the Pacific in Sacramento, California. I told her that Haaretz only had 4.7% weekday readership exposure, compared to 31% for Israel Hayom. She asked what that meant. I could not tell her.

Thanks for your contribution to Wikipedia:Prime objective, to build "a world in which every single person on the planet is given free access to the sum of all human knowledge." DavidMCEddy (talk) 21:23, 12 June 2024 (UTC)

@DavidMCEddy: Hey, sorry for not replying sooner. I don't have a good answer since this isn't really my field (i haven't really written on this page before), but from what i know readership exposure is a measure of how many people have viewed a newspaper, vaguely speaking? since its easier to measure than the number of people who've actually read it.

If you're looking for a more exact definition, it might be wise to inquire with TGI Kantar (https://www.kantarmedia.com/services/tgi) As they seem to be where the term (and the periodic polls that use it) originate. Totalstgamer (talk) 21:19, 17 June 2024 (UTC)

I was looking for someone fluent in Hebrew, who could read the original and hopefully answer this question from that. DavidMCEddy (talk) 12:48, 18 June 2024 (UTC)

I couldn't really find any clear definition back when i wrote the original comment, but i've done a second search and i have a general concept of what readership exposure (שיעור חשיפה) means. https://www.ariel.ac.il/wp/communication/wp-content/uploads/sites/15/2021/03/R5-2012-Media-Report.pdf <- This is a 2012 report from the University of Ariel about the reach of media outlets. Haven't read it in detail, but it seems to imply that readership exposure is a term used to describe the reach of outlets like newspapers.

https://www.kore.co.il/viewArticle/110799 This haredi outlet describes TGI's research as polling a sample of Adult Jewish Israelis, meaning readership exposure would probably be the percentage of respondents who say they've been exposed to/read a paper. That'd also explain the massive disparity between a subscription-only paper like Haaretz and freely distributed papers like Yedioth Ahronoth and Yisrael Hayom.

I will mention again that you should probably make sure with TGI if you want more exact definition Totalstgamer (talk) 20:36, 18 June 2024 (UTC)

Thanks. That helps. It is my understanding that Yisrael Hayom is free, but Yedioth Ahronoth is not. I could not get either of those links to work for me, but I think at this point I should not invest more time in this. If it's from a survey of adult Jewish Israelis, that should be good enough. If I'm asked about it again, with luck, the person asking will have access to resources I don't and will be able to get further with this. Thanks again, DavidMCEddy (talk) 22:04, 18 June 2024 (UTC)