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You can rename it if you want. Actually, the way I wrote the article was to make the first two thirds very general. It applies to all the social sciences. In fact that part is more applicable to psychology, sociology, social anthropology, and ethnology, than it is to marketing. Only the last third, entitled "In Marketing research" is marketing specific. If you change the title, don't forget to change links on the pages that link to it.
I often do specify an article's discipline, but only when I have writen the article only with that discipline in mind : For example, logit analysis (in marketing) and multi dimensional scaling (in marketing). In cases like these, they would be of little value to anyone other than marketers. Mathematicians would find them lacking in pure theory, and social scienticts would find some of the procedures quite different from what they are familiar with. mydogategodshat 01:03 19 Jul 2003 (UTC)
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