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Talk:Ogilvy (agency)/Archive 2

< Talk:Ogilvy (agency)
Latest comment: 5 years ago by Danilo Two in topic Request: Services
Archive 1Archive 2

Name Change

Latest comment: 6 years ago1 comment1 person in discussion

Ogilvy changed its branding recently to remove "& Mather" from the title of the agency - the article, except its title, was reflected to change this. Can the title be updated as well?

NigeriaNoKamisama (talk) 19:17, 30 July 2018 (UTC)

Edit request: Updates Round 1

Latest comment: 6 years ago2 comments1 person in discussion
Extended content

Hello, I'd like to make a series of suggestions to help update and improve this article. I've researched and written several proposed updates that I've outlined below. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. In all, I'm looking to correct outdated information, add citations, eliminate WP:POV, and reduce redundancy. I have a few more proposed updates in the works, but I thought it best to bring these to the volunteer Wikipedia community in chunks to make reviewing a bit less burdensome. My proposals are as follows:

Infobox
  • Update John Seifert's title in the infobox to "chief executive, worldwide", as he is known at Ogilvy is "chief executive" rather than "chief executive officer".
  • Remove Miles Young, who is no longer worldwide chairman (source) and Tham Khai Meng, who is no longer with the company (source. More on this issue at the bottom of this request.)
  • Replace the listing of former subsidiaries with Ogilvy's sole subsidiary following its recent restructuring (source)
Proposed infobox with updates
Ogilvy
Company typeSubsidiary
IndustryAdvertising, marketing, public relations
Founded1948; 76 years ago (1948)
FounderDavid Ogilvy
Headquarters
636 Eleventh Avenue, New York
Key people
John Seifert, Chief Executive, Worldwide[1]
ParentWPP plc
SubsidiariesOgilvy Consulting[2]
Websitewww.ogilvy.com
Proposed infobox markup

{{Infobox company
| name = Ogilvy
| logo = Ogilvy Logo.png
| type = [[Subsidiary]]
| founder = [[David Ogilvy (businessman)|David Ogilvy]]
| key_people = John Seifert, [[Chief executive officer|Chief Executive, Worldwide]]<ref name="Tadena16">{{cite news |title=Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO |last1=Tadena |first1=Nathalie |url=https://www.wsj.com/articles/ogilvy-mather-appoints-agency-veteran-john-seifert-as-ceo-1453303487 |newspaper=[[The Wall Street Journal]] |date=20 January 2016 |accessdate=19 July 2018}}</ref>
| industry = [[Advertising]], [[marketing]], [[public relations]]
| parent = [[WPP plc]]
| subsid = Ogilvy Consulting<ref name="O'Reilly18">{{cite news |title=Ad agency Ogilvy rebrands and restructures to simplify its offering |last1=O'Reilly |first1=Lara |url=https://www.wsj.com/articles/ad-agency-ogilvy-rebrands-and-restructures-to-simplify-its-offering-1528203601 |newspaper=[[The Wall Street Journal]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>
| homepage = [http://www.ogilvy.com/ www.ogilvy.com]
| foundation = {{Start date and age|1948}}
| location_city = 636 [[Eleventh Avenue (Manhattan)|Eleventh Avenue]], [[Manhattan|New York]]

}}
Introduction
  • Update the first sentence to include "branding" (source)
Proposed introduction update
Ogilvy is a New York City-based British advertising, branding, marketing and public relations agency.
Markup
'''Ogilvy''' is a [[New York City]]-based British [[advertising]], [[brand|branding]], [[marketing]] and [[public relations]] agency.
History
Foundation
  • Grammar fix to the last sentence of the second paragraph under Foundation. "It was later called 'probably the best sales manual ever written' by Fortune magazine" is written in passive voice. I propose we make it active voice with the following:
Proposed Foundation update
Fortune magazine later called it "probably the best sales manual ever written".[3]
Markup
''[[Fortune (magazine)|Fortune]]'' magazine later called it "probably the best sales manual ever written".<ref name=Oliver99>{{cite news |title=David Ogilvy; Legendary Figure of the Ad Industry|author=Myrna Oliver|url=http://articles.latimes.com/1999/jul/22/news/mn-58609l|work=[[Los Angeles Times]] | date= July 22, 1999 | accessdate=3 September 2015}}</ref>
2000s to present
  • Tweak the sentence on Tham Khai Meng's efforts noted in Adweek. The dates provided in the live Wikipedia article are not accurate. Also, the article itself does not specify which years, which might lead to the confusion. As you'll see below this point, I propose updating the information on the Cannes Lions recognition two paragraphs later in the article, so I wonder if this sentence can simply be rewritten so it eliminates the inaccuracy, but reduces redundant information and stays true to the source.
Proposed Adweek update
According to Adweek, Tham's efforts resulted in the agency's Cannes Lions "Network of the Year" recognition.[4]
Markup
According to ''[[Adweek]]'', Tham's efforts resulted in the agency's [[Cannes Lions International Festival of Creativity|Cannes Lions]] "Network of the Year" recognition.<ref name=OLeary715>{{cite news |title=With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out? |author=Noreen O'leary |url=http://www.adweek.com/news/advertising-branding/ceo-miles-young-leaving-ogilvy-will-his-loyalists-follow-him-out-165717 |work=[[AdWeek]] |date=July 2, 2015 |accessdate=30 March 2016}}</ref>
  • Update the following paragraph with 2016 Cannes Lions "Network of the Year" recognition, with new source, and non-primary sources to verify the Effie Awards received by Ogilvy
Proposed updates for recognition
The agency was named the Cannes Lions "Network of the Year" from 2012 to 2016 and CLIO "Network of the Year" from 2012 to 2015.[5][6][7] It was also named Effies "World's Most Effective Agency Network" in 2012, 2013 and 2016.[8][9]
Markup
The agency was named the Cannes Lions "Network of the Year" from 2012 to 2016 and [[Clio Awards|CLIO]] "Network of the Year" from 2012 to 2015.<ref name=OLeary15>{{cite news |title=Inside Grey's Global Sweep of 113 Lions at Cannes 18 offices won, nearly double the amount in 2014 |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/inside-greys-global-sweep-113-lions-cannes-165659 |work=[[AdWeek]] |date=June 30, 2015 |accessdate=7 October 2015}}</ref><ref name="Diaz16">{{cite news |title=AlmapBBDO, Droga5, Ogilvy, WPP, Tool, UNICEF take final top honors at Cannes |last1=Diaz |first1=Ann-Christine |url=http://adage.com/article/special-report-cannes-lions/almapbbdo-droga5-180-l-a-final-top-honors-cannes/304705/ |newspaper=[[Ad Age]] |date=25 June 2016 |accessdate=19 July 2018}}</ref><ref name=Kapoor15>{{cite news |title=Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards |author=Anisha Kapoor |url=https://brandingforum.org/news/ogilvy-mather-wins-network-of-the-year-at-2015-clio-awards/ |work=World Branding Forum |date=October 2, 2015 |accessdate=6 November 2015}}</ref> It was also named [[Effie Award|Effies]] "World's Most Effective Agency Network" in 2012, 2013 and 2016.<ref name=OLeary13/><ref>{{Cite web|url=https://brandingforum.org/branding/industry/ogilvy-mather-reclaims-effective-effie/|title=Ogilvy & Mather Reclaims World's Most Effective Effie Title|last=Kapoor|first=Anisha|date=2016-04-29|website=World Branding Forum|language=en-GB|access-date=2016-05-23}}</ref>
  • Rewrite the last paragraph of this section with sourced content, eliminating POV. Also, the material in the live article is currently unsourced
Proposed update to on "re-founding"
CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.[2] All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.[2] Ogilvy's capabilities include brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.[10] The strategy division, OgilvyRED, was rebranded as Ogilvy Consulting.[2][10]
Markup
CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.<ref name="O'Reilly18"/> All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.<ref name="O'Reilly18"/> Ogilvy's capabilities include brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.<ref name="Beer18">{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref> The strategy division, OgilvyRED, was rebranded as Ogilvy Consulting.<ref name="O'Reilly18"/><ref name="Beer18"/>

There is another point I want to bring up, which I have mentioned to editors earlier in this post. Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, earlier this month, and it has generated some media coverage, so I understand if editors feel it should be covered within this article. If that's the case, I have prepared a brief summary of the issue based on independent coverage in secondary sources.

Proposed text on recent termination
Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, in July 2018.[10] In a memo to employees, chief executive John Seifert said he terminated Tham's employment following an internal investigation into misconduct allegations.[10] Seifert wrote that he hired "external legal counsel" to investigate the complaints, which were not specified.Cite error: The <ref> tag has too many names (see the help page).[11]
Markup
Ogilvy terminated its worldwide chief creative officer, Tham Khai Meng, in July 2018.<ref name="Beer18">{{cite news |title=Ogilvy fires chief creative officer after misconduct investigation |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/90200962/ogilvy-fires-chief-creative-officer-after-misconduct-investigation |newspaper=[[Fast Company]] |date=11 July 2018 |accessdate=19 July 2018}}</ref> In a memo to employees, chief executive John Seifert said he terminated Tham's employment following an internal investigation into misconduct allegations.<ref name="Beer18"/> Seifert wrote that he hired "external legal counsel" to investigate the complaints, which were not specified.<ref name=""Graham18>{{cite news |title=Ogilvy terminates chief creative Tham Khai Meng after employee complaints |last1=Graham |first1=Megan |url=http://adage.com/article/agency-news/ogilvy-terminates-chief-creative-tham-khai-meng-employee-complaints/314179/ |newspaper=[[Ad Age]] |date=11 July 2018 |accessdate=19 July 2018}}</ref><ref name="Coffee18">{{cite news |title=Ogilvy fires worldwide CCO Tham Khai Meng after internal investigation |last1=Coffee |first1=Patrick |url=https://www.adweek.com/agencies/ogilvy-fires-worldwide-cco-tham-khai-meng-after-internal-investigation/ |newspaper=[[Adweek]] |date=11 July 2018 |accessdate=19 July 2018}}</ref>

I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article. @Crh23: You previously reviewed a request for this page by a former colleague of mine. If you have time, could you also review this and make the updates if things look neutral and well-sourced? Please ping me if you have any questions. Thank you in advance, Danilo Two (talk) 18:41, 23 July 2018 (UTC)

References

References

  1. ^ Tadena, Nathalie (20 January 2016). "Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO". The Wall Street Journal. Retrieved 19 July 2018.
  2. ^ a b c d O'Reilly, Lara (5 June 2018). "Ad agency Ogilvy rebrands and restructures to simplify its offering". The Wall Street Journal. Retrieved 19 July 2018.
  3. ^ Myrna Oliver (July 22, 1999). "David Ogilvy; Legendary Figure of the Ad Industry". Los Angeles Times. Retrieved 3 September 2015.
  4. ^ Noreen O'leary (July 2, 2015). "With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out?". AdWeek. Retrieved 30 March 2016.
  5. ^ Noreen O'Leary (June 30, 2015). "Inside Grey's Global Sweep of 113 Lions at Cannes 18 offices won, nearly double the amount in 2014". AdWeek. Retrieved 7 October 2015.
  6. ^ Diaz, Ann-Christine (25 June 2016). "AlmapBBDO, Droga5, Ogilvy, WPP, Tool, UNICEF take final top honors at Cannes". Ad Age. Retrieved 19 July 2018.
  7. ^ Anisha Kapoor (October 2, 2015). "Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards". World Branding Forum. Retrieved 6 November 2015.
  8. ^ Noreen O'Leary (March 3, 2013). "Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency". AdWeek. Retrieved 7 October 2015.
  9. ^ Kapoor, Anisha (2016-04-29). "Ogilvy & Mather Reclaims World's Most Effective Effie Title". World Branding Forum. Retrieved 2016-05-23.
  10. ^ a b c d Beer, Jeff (5 June 2018). "Ad giant Ogilvy unveils global company rebrand and reorganization". Fast Company. Retrieved 19 July 2018. Cite error: The named reference "Beer18" was defined multiple times with different content (see the help page).
  11. ^ Coffee, Patrick (11 July 2018). "Ogilvy fires worldwide CCO Tham Khai Meng after internal investigation". Adweek. Retrieved 19 July 2018.
Following recent feedback from the Wikipedia community, I have closed this request. I will create new requests below by breaking these edits into smaller pieces and changing some of the asks to reflect that feedback. Thanks, Danilo Two (talk) 21:09, 17 August 2018 (UTC)

Request: Infobox updates

Latest comment: 6 years ago2 comments1 person in discussion
  Resolved

Hello, I'd like to suggest some fixes to correct information in the article infobox. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. There are three things I'm asking for:

  • Update John Seifert's title in the infobox to "chief executive, worldwide", as he is known at Ogilvy as "chief executive" rather than "chief executive officer".
  • Remove Miles Young, who is no longer worldwide chairman (source) and Tham Khai Meng, who is no longer with the company (source).
  • Replace the listing of former subsidiaries with Ogilvy's sole subsidiary following its recent restructuring (source).

Please note: Where I'm asking for information to be removed or replaced in the infobox, I am not suggesting this be removed/replaced in the article body; the former subsidiaries still remain in the article's Services section (I'll be back later with a suggestion on adding the new information to this section, as well as some broader context for the changes) and mentions of Young and Meng remain in the article's History.

Proposed infobox with updates
Ogilvy
Company typeSubsidiary
IndustryAdvertising, marketing, public relations
Founded1948; 76 years ago (1948)
FounderDavid Ogilvy
Headquarters
636 Eleventh Avenue, New York
Key people
John Seifert, Chief Executive, Worldwide[1]
ParentWPP plc
SubsidiariesOgilvy Consulting[2]
Websitewww.ogilvy.com
Proposed infobox markup

{{Infobox company
| name = Ogilvy
| logo = Ogilvy Logo.png
| type = [[Subsidiary]]
| founder = [[David Ogilvy (businessman)|David Ogilvy]]
| key_people = John Seifert, [[Chief executive officer|Chief Executive, Worldwide]]<ref name="Tadena16">{{cite news |title=Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO |last1=Tadena |first1=Nathalie |url=https://www.wsj.com/articles/ogilvy-mather-appoints-agency-veteran-john-seifert-as-ceo-1453303487 |newspaper=[[The Wall Street Journal]] |date=20 January 2016 |accessdate=19 July 2018}}</ref>
| industry = [[Advertising]], [[marketing]], [[public relations]]
| parent = [[WPP plc]]
| subsid = Ogilvy Consulting<ref name="O'Reilly18">{{cite news |title=Ad agency Ogilvy rebrands and restructures to simplify its offering |last1=O'Reilly |first1=Lara |url=https://www.wsj.com/articles/ad-agency-ogilvy-rebrands-and-restructures-to-simplify-its-offering-1528203601 |newspaper=[[The Wall Street Journal]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>
| homepage = [http://www.ogilvy.com/ www.ogilvy.com]
| foundation = {{Start date and age|1948}}
| location_city = 636 [[Eleventh Avenue (Manhattan)|Eleventh Avenue]], [[Manhattan|New York]]

}}

I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if things are neutral and well-sourced. Thank you in advance, Danilo Two (talk) 13:26, 20 August 2018 (UTC)

References

References

  1. ^ Tadena, Nathalie (20 January 2016). "Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO". The Wall Street Journal. Retrieved 19 July 2018.
  2. ^ O'Reilly, Lara (5 June 2018). "Ad agency Ogilvy rebrands and restructures to simplify its offering". The Wall Street Journal. Retrieved 19 July 2018.
This has been answered. Danilo Two (talk) 21:29, 11 September 2018 (UTC)
Latest comment: 6 years ago3 comments2 people in discussion

Hello, I'd like to suggest more updates for this page. This time, I'd like to update the External links section. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. There are a few things I'm asking for:

  • Please consider deleting the link to OgilvyOne. Since Ogilvy's restructuring this year, OgilvyOne is no longer a sub-brand; also, the link redirects users to the main Ogilvy page, for which there is already an external link in this article.
  • Please consider adding a link to Ogilvy Consulting, which is the company's strategy division
  • Also worth noting: Neo@Ogilvy is no longer a part of Ogilvy as it was folded into GroupM's Mindshare (which is also a part of parent company WPP Group plc) in 2017. Given that neo@ogilvy is no longer part of Ogilvy, is it appropriate to be listed in the External links?

I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @Timtempleton: Would you mind also giving this request a look? Thank you in advance, Danilo Two (talk) 16:18, 13 September 2018 (UTC)

  Done - I removed the outdated external links, but didn't add Ogilvy Consulting. There's nothing in the article about them except for the entry in the infobox. There may not be enough material for a standalone article yet, but if you want to draft a short subsidiaries section and add a couple of sourced lines about them, I can review for you and put it in if it's neutral enough. I can then put in a redirect for Ogilvy Consulting, and will then add the external link. On a more pressing note, the article should probably be moved to Ogilvy (agency), since the article name no longer matches the company name, and Ogilvy is taken by the dab page. Any other eyes here that agree with me? TimTempleton (talk) (cont) 17:07, 20 September 2018 (UTC)
@Timtempleton: Thanks so much! I completely understand regarding Ogilvy Consulting. I am working on some new material to clean up the last paragraph of History and add brief detail on the company's new structure to Services based on independent, secondary sources. I will ping you when it is complete. Also, I would agree on a move so the article title matches the company name, though I ultimately defer to what other editors think is best. Thanks, Danilo Two (talk) 18:44, 20 September 2018 (UTC)

Request: History

Latest comment: 6 years ago3 comments2 people in discussion

Hello, I'd like to suggest more updates for this page. This time, I'd like to update the last paragraph of the History section, which is unsourced in the live article. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. My full request is as follows:

  • Please consider updating the last paragraph of History. In the live article, this paragraph is unsourced, and could easily be read as promotional.
    • I rewrote the sentence surrounding Ogilvy changing its name
    • I deleted the following potentially WP:PROMO sentence: "The new identity and logo are nods to David Ogilvy's favourite British typeface - Baskerville - while also suggesting the global network's agility and collaboration through a simple, elegant connecting ligature.
    • I added brief context surrounding changes in the industry and how Ogilvy developed over time as a result, which ultimately led to the company's "re-founding".
    • I added citations to appropriate secondary sources for all details.
Proposed update to History
Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying.[1][2][3] Over the years, Fast Company wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own".[4] Company leadership said Ogilvy became too complicated.[5] CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.[6] All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.[6] The company retained its separate strategy division, but renamed it to Ogilvy Consulting.[4][6]
Markup
Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying.<ref name="Oster18">{{cite news |title=Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul? |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/will-martin-sorrell-be-remembered-for-saving-the-ad-industry-or-for-crushing-its-soul/ |work=[[Adweek]] |date=17 April 2018 |accessdate=18 September 2018}}</ref><ref name="Oster04092018">{{cite news |title=Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/why-in-house-publishers-are-becoming-attractive-alternatives-for-advertisers-and-creatives/ |work=[[Adweek]] |date=9 April 2018 |accessdate=18 September 2018}}</ref><ref name="Kirkpatrick17">{{cite news |title=What Ogilvy's 'refounding' says about the state of agency-brand relationships |last1=Kirkpatrick |first1=David |url=https://www.marketingdive.com/news/what-ogilvys-refounding-says-about-the-state-of-agency-brand-relationshi/437341/ |work=Marketing Dive |date=3 April 2017 |accessdate=18 September 2018}}</ref> Over the years, ''[[Fast Company]]'' wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own".<ref name="Beer18">{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref> Company leadership said Ogilvy became too complicated.<ref name="Coffee060518">{{cite news |title=Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design |last1=Coffee |first1=Patrick |url=https://www.adweek.com/agencies/ogilvy-rebrands-itself-after-70-years-with-new-visual-identity-logo-and-tagline/ |work=[[Adweek]] |date=5 June 2018 |accessdate=18 September 2018}}</ref> CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.<ref name="O'Reilly18"/> All but one of Ogilvy's sub-brands became were wrapped into one: Ogilvy.<ref name="O'Reilly18"/> The company retained its separate strategy division, but renamed it to Ogilvy Consulting.<ref name="Beer18"/><ref name="O'Reilly18"/>
References

References

  1. ^ Oster, Erik (17 April 2018). "Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?". Adweek. Retrieved 18 September 2018.
  2. ^ Oster, Erik (9 April 2018). "Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives". Adweek. Retrieved 18 September 2018.
  3. ^ Kirkpatrick, David (3 April 2017). "What Ogilvy's 'refounding' says about the state of agency-brand relationships". Marketing Dive. Retrieved 18 September 2018.
  4. ^ a b Beer, Jeff (5 June 2018). "Ad giant Ogilvy unveils global company rebrand and reorganization". Fast Company. Retrieved 19 July 2018.
  5. ^ Coffee, Patrick (5 June 2018). "Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design". Adweek. Retrieved 18 September 2018.
  6. ^ a b c O'Reilly, Lara (5 June 2018). "Ad agency Ogilvy rebrands and restructures to simplify its offering". The Wall Street Journal. Retrieved 19 July 2018.

I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @Timtempleton: As discussed in my request above, would you mind also giving this request a look? I will follow up after this with a request to update Services. Thank you in advance, Danilo Two (talk) 17:57, 25 September 2018 (UTC)

  Done I also fixed a typo in the second to last sentence, moved the article to a new name, and updated the Ogilvy DAB page. TimTempleton (talk) (cont) 18:40, 28 September 2018 (UTC)
@Timtempleton: Thanks so much for making these changes (and for catching that typo!), in addition to moving the article to Ogilvy (agency). I'll post my proposed update for Services in just a moment. Danilo Two (talk) 20:07, 28 September 2018 (UTC)

Request: Services

Latest comment: 5 years ago17 comments6 people in discussion

Hello, I'd like to suggest more updates for this page. This time, I'm looking to update the Services section, which is outdated. Disclosure: I have a conflict of interest because I'm here on behalf of Ogilvy as part of my work at Beutler Ink. In my draft, I have updated the Services section to show the company's current structure while also retaining the historical details of its previous setup. I've done this by putting the historical information in the past tense, and included a paragraph about its current structure at the very end.

Services
Proposed update to Services

Prior to 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.[1] Ogilvy Public Relations was responsible for the agency's public relations offerings, including branding, public affairs, corporate communication, and digital reputation and influence.[2] OgilvyOne was the agency's direct marketing unit.[1] It also advised clients on customer engagement.[3] The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.[4] The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015.[5] Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.[6] As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.[7]

In addition to agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,[8] the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims.[9] OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies.[10][11] The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.[12] The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers.[13][14] OgilvyAmp (short for "amplify") handled tasks related to data planning and analytics needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.[15] Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.[16]

As of June 2018, Ogilvy no longer has separate sub-brands focused on different areas. The company provides services based on six areas of focus: brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.[17] The company's strategy division OgilvyRED became Ogilvy Consulting.[17]
Markup

Prior to 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.<ref name=Sweeney12>{{cite news |title=Ogilvy Chicago changes its business model along with its location |author=Brigid Sweeney |url=http://www.chicagobusiness.com/article/20121201/ISSUE01/312019977/ogilvy-chicago-changes-its-business-model-along-with-its-location |work=chicagobusiness.com | date=1 December 2012 | accessdate=3 September 2015}}</ref> Ogilvy Public Relations was responsible for the agency's public relations offerings, including [[brand]]ing, public affairs, [[corporate communication]], and [[Reputation#Online reputation|digital reputation]] and influence.<ref name=Odwyer>{{cite news |title=Ogilvy Public Relations |author= |url=http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7B27C7DB5F-D66C-4B85-BDBA-C40C8BA7D774%7D |work=[[J. R. O'Dwyer Company]] |date= |accessdate=11 February 2016}}</ref> OgilvyOne was the agency's direct marketing unit.<ref name=Sweeney12/> It also advised clients on [[customer engagement]].<ref name=Dupre12>{{cite news |title=Customer Engagement: the sum of all parts |author=Elyse Dupre |url=http://www.dmnews.com/dataanalytics/customer-engagement-the-sum-of-all-parts/article/269295/ |work=Direct Marketing News |date=November 20, 2012 |accessdate=11 February 2016}}</ref> The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.<ref name=Dobrow15>{{cite news |title=Top 100 Agencies: Ogilvy CommonHealth Worldwide |author=Larry Dobrow |url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-ogilvy-commonhealth-worldwide/article/424218/ |work=Medical Marketing and Media |date=July 1, 2015 |accessdate=11 February 2016}}</ref> The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and [[Hogarth Worldwide]], formed in 2015.<ref name=Low15/> Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.<ref name=Gingerich16>{{cite news |title=Rittenhouse Reps Neo@Ogilvy in Tokyo |author=Jon Gingerich |url=http://www.odwyerpr.com/story/public/6269/2016-02-03/rittenhouse-reps-neoogilvy-tokyo.html |work=[[J. R. O'Dwyer Company]] |date=February 3, 2016 |accessdate=11 February 2016}}</ref> As of 2013, sales activation and [[shopper marketing]] were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.<ref name=Nias13/>

In addition to agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,<ref name=Janmohamed16>{{cite news |title=I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising |author=Shelina Janmohamed |url=https://www.theguardian.com/media-network/2016/jan/28/muslim-female-advertising-industry-diverse-society |work=[[The Guardian]] |date=January 28, 2016 |accessdate=11 February 2016}}</ref> the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to [[Muslim]]s.<ref name=Sarkar15>{{cite news |title=H&M's latest look: Hijab-wearing Muslim model stirs debate |author=Monica Sarkar |url=http://www.cnn.com/2015/09/29/europe/hm-hijab-model/ |work=[[CNN]] |date=October 5, 2015 |accessdate=11 February 2016}}</ref> OgilvyRED was established in 2011 as a [[Consultant|consultancy]] within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing [[Strategy|strategies]].<ref name=OLeary1212>{{cite news |title=Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/agencies-make-strategic-play-145570 |work=[[AdWeek]] |date=December 3, 2012 |accessdate=11 February 2016}}</ref><ref name=Nation16>{{cite news |title=Ogilvy & Mather bullish on opportunities |author= |url=http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html |work=[[The Nation]] |date=January 30, 2016 |accessdate=11 February 2016}}</ref> The agency formed Social@Ogilvy in 2012 to work on [[social media]] projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.<ref name=Elliot12>{{cite news |title=Ogilvy & Mather Staffs Up in Social Media and Youth Marketing|author=Stuart Elliot|url=http://mediadecoder.blogs.nytimes.com/2012/02/13/ogilvy-mather-staffs-up-in-social-media-and-youth-marketing/ |work=[[The New York Times]]| date=13 February 2012 | accessdate=3 September 2015}}</ref> The [[behavioural sciences]] practice #OgilvyChange was also founded in 2012 by [[Rory Sutherland (advertising)|Rory Sutherland]] in Ogilvy & Mather's London office. #OgilvyChange employed [[psychologist]]s and other behavioural scientists to consult on using research in these fields to understand and influence consumers.<ref name=freakonomics15>{{cite news |title=The Maddest Men of All Full Transcript|author=|url=http://freakonomics.com/2015/02/26/the-maddest-men-of-all-full-transcript/ |work=[[Freakonomics]]| date=26 February 2015 | accessdate=3 September 2015}}</ref><ref name=Manjur14>{{cite news |title=O&M brings behavioural sciences arm to Asia |author= Rezwana Manjur |url=http://www.marketing-interactive.com/om-launches-behavioural-sciences-practice-in-asia/ |work=[[Marketing (British magazine)|Marketing]] |date=July 18, 2014 |accessdate=11 February 2016}}</ref> OgilvyAmp (short for "amplify") handled tasks related to [[Data collection|data planning]] and [[analytics]] needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.<ref name=Elliott14>{{cite news |title=At Ogilvy, New Unit Will Mine Data |author=Stuart Elliott |url=https://www.nytimes.com/2014/10/21/business/media/at-ogilvy-new-unit-will-mine-data-.html?_r=0 |work=[[The New York Times]] |date=October 20, 2014 |accessdate=11 February 2016}}</ref> Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.<ref name=Gianatasio15>{{cite news |title=As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon? |author=David Gianatasio |url=http://www.adweek.com/news/advertising-branding/more-marketers-go-rainbow-boom-lgbt-specialty-shops-horizon-166871 |work=[[Adweek]] |date=September 15, 2015 |accessdate=18 February 2016}}</ref>

{{As of|2018|06|df=US}}, Ogilvy no longer has separate sub-brands focused on different areas. The company provides services based on six areas of focus: brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.<ref name="Beer18"/> The company's strategy division OgilvyRED became Ogilvy Consulting.<ref name="Beer18"/>
References

References

  1. ^ a b Brigid Sweeney (1 December 2012). "Ogilvy Chicago changes its business model along with its location". chicagobusiness.com. Retrieved 3 September 2015.
  2. ^ "Ogilvy Public Relations". J. R. O'Dwyer Company. Retrieved 11 February 2016.
  3. ^ Elyse Dupre (November 20, 2012). "Customer Engagement: the sum of all parts". Direct Marketing News. Retrieved 11 February 2016.
  4. ^ Larry Dobrow (July 1, 2015). "Top 100 Agencies: Ogilvy CommonHealth Worldwide". Medical Marketing and Media. Retrieved 11 February 2016.
  5. ^ Elizabeth Low (April 14, 2015). "WPP creates global production unit, merging Ogilvy's RedWorks with Hogarth". Marketing. Retrieved 7 October 2015.
  6. ^ Jon Gingerich (February 3, 2016). "Rittenhouse Reps Neo@Ogilvy in Tokyo". J. R. O'Dwyer Company. Retrieved 11 February 2016.
  7. ^ Simon Nias (June 21, 2013). "WPP merges G2, OgilvyAction and JWTAction to form Geometry Global". Campaign. Retrieved 7 October 2015.
  8. ^ Shelina Janmohamed (January 28, 2016). "I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising". The Guardian. Retrieved 11 February 2016.
  9. ^ Monica Sarkar (October 5, 2015). "H&M's latest look: Hijab-wearing Muslim model stirs debate". CNN. Retrieved 11 February 2016.
  10. ^ Noreen O'Leary (December 3, 2012). "Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants". AdWeek. Retrieved 11 February 2016.
  11. ^ "Ogilvy & Mather bullish on opportunities". The Nation. January 30, 2016. Retrieved 11 February 2016.
  12. ^ Stuart Elliot (13 February 2012). "Ogilvy & Mather Staffs Up in Social Media and Youth Marketing". The New York Times. Retrieved 3 September 2015.
  13. ^ "The Maddest Men of All Full Transcript". Freakonomics. 26 February 2015. Retrieved 3 September 2015.
  14. ^ Rezwana Manjur (July 18, 2014). "O&M brings behavioural sciences arm to Asia". Marketing. Retrieved 11 February 2016.
  15. ^ Stuart Elliott (October 20, 2014). "At Ogilvy, New Unit Will Mine Data". The New York Times. Retrieved 11 February 2016.
  16. ^ David Gianatasio (September 15, 2015). "As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?". Adweek. Retrieved 18 February 2016.
  17. ^ a b Beer, Jeff (5 June 2018). "Ad giant Ogilvy unveils global company rebrand and reorganization". Fast Company. Retrieved 19 July 2018.

I keep my Wikipedia contributions where I have a financial conflict of interest on Talk pages rather than directly edit entries, so I'm looking for editors who might be willing to review my request and update the article if my request complies with Wikipedia's guidelines and accepted norms. @Timtempleton: Would you be able to give this a look, too? Thank you, Danilo Two (talk) 20:11, 28 September 2018 (UTC)

I think the first two paragraphs are more company history than services, and thus are better blended into the history section. The services section only needs to be the last two sentences. No reason to make interested readers read about their old divisional structure to find out what they do today. I'm surprised that I'm the only one helping here - your edits do improve the article by making it more up to date. TimTempleton (talk) (cont) 22:45, 28 September 2018 (UTC)
@Timtempleton: I would be in favor of editors incorporating the historical details into History while keeping Ogilvy's existing structure of services in Services. The reason I proposed this request as I did was to take into account some Wikipedia editors' preference to retain historical details in articles. But your suggestion makes sense to me. I even think it could work to incorporate those two paragraphs as I edited them (to make them past tense) within the content you previously reviewed and implemented above. What do you think? Danilo Two (talk) 16:46, 3 October 2018 (UTC)

@Timtempleton: Per your suggestion above, I tried my hand at incorporating the historical structure into History. Rather than propose dispersing bits of info throughout the History section, I think this could fit nicely into the area where the article discusses Ogilvy starting to look like a holding company of its own. I also removed the quotes from the ref names (per your note on my Talk page.) Care to give it a look?

Proposed update to History

Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying.[1][2][3] Over the years, the magazine Fast Company wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own".[4]

By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.[5] Ogilvy Public Relations was responsible for the agency's public relations offering.[6] OgilvyOne was the agency's direct marketing unit[5] and it also advised clients on customer engagement.[7] The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.[8] The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and Hogarth Worldwide, formed in 2015.[9] Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.[10] As of 2013, sales activation and shopper marketing were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.[11]

In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,[12] the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to Muslims.[13] OgilvyRED was established in 2011 as a consultancy within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing strategies.[14][15] The agency formed Social@Ogilvy in 2012 to work on social media projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.[16] The behavioural sciences practice #OgilvyChange was also founded in 2012 by Rory Sutherland in Ogilvy & Mather's London office. #OgilvyChange employed psychologists and other behavioural scientists to consult on using research in these fields to understand and influence consumers.[17][18] OgilvyAmp (short for "amplify") handled tasks related to data planning and analytics needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.[19] Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.[20]

Company leadership said Ogilvy became too complicated with these individual units.[21] CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.[22] All but one of Ogilvy's sub-brands were wrapped into one: Ogilvy.[22] The company retained its separate strategy division, but renamed it to Ogilvy Consulting.[4][22]
Markup

Similar to other advertising, marketing, and public relations agencies in the years leading up to 2017-2018, Ogilvy has seen an influx of advertisers and publishers establishing in-house "creative" teams, and an industry-wide increase in emphasis in digital media ad buying.<ref name=Oster18>{{cite news |title=Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul? |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/will-martin-sorrell-be-remembered-for-saving-the-ad-industry-or-for-crushing-its-soul/ |work=[[Adweek]] |date=17 April 2018 |accessdate=18 September 2018}}</ref><ref name=Oster04092018>{{cite news |title=Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives |last1=Oster |first1=Erik |url=https://www.adweek.com/agencies/why-in-house-publishers-are-becoming-attractive-alternatives-for-advertisers-and-creatives/ |work=[[Adweek]] |date=9 April 2018 |accessdate=18 September 2018}}</ref><ref name=Kirkpatrick17>{{cite news |title=What Ogilvy's 'refounding' says about the state of agency-brand relationships |last1=Kirkpatrick |first1=David |url=https://www.marketingdive.com/news/what-ogilvys-refounding-says-about-the-state-of-agency-brand-relationshi/437341/ |work=Marketing Dive |date=3 April 2017 |accessdate=18 September 2018}}</ref> Over the years, the magazine ''[[Fast Company (magazine)|Fast Company]]'' wrote, Ogilvy responded to changing demands by creating numerous businesses and "looked more like a holding company of its own".<ref name=Beer18>{{cite news |title=Ad giant Ogilvy unveils global company rebrand and reorganization |last1=Beer |first1=Jeff |url=https://www.fastcompany.com/40581154/ad-giant-ogilvy-unveils-global-company-rebrand-and-reorganization |newspaper=[[Fast Company (magazine)|Fast Company]] |date=5 June 2018 |accessdate=19 July 2018}}</ref>

By 2018, Ogilvy was organized as a number of individual units that handled different areas of focus.<ref name=Sweeney12>{{cite news |title=Ogilvy Chicago changes its business model along with its location |author=Brigid Sweeney |url=http://www.chicagobusiness.com/article/20121201/ISSUE01/312019977/ogilvy-chicago-changes-its-business-model-along-with-its-location |work=chicagobusiness.com | date=1 December 2012 | accessdate=3 September 2015}}</ref> Ogilvy Public Relations was responsible for the agency's public relations offering.<ref name=Odwyer>{{cite news |title=Ogilvy Public Relations |author= |url=http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7B27C7DB5F-D66C-4B85-BDBA-C40C8BA7D774%7D |work=[[J. R. O'Dwyer Company]] |date= |accessdate=11 February 2016}}</ref> OgilvyOne was the agency's direct marketing unit<ref name=Sweeney12/> and it also advised clients on [[customer engagement]].<ref name=Dupre12>{{cite news |title=Customer Engagement: the sum of all parts |author=Elyse Dupre |url=http://www.dmnews.com/dataanalytics/customer-engagement-the-sum-of-all-parts/article/269295/ |work=Direct Marketing News |date=November 20, 2012 |accessdate=11 February 2016}}</ref> The firm's Ogilvy CommonHealth Worldwide unit focused on healthcare communications and marketing.<ref name=Dobrow15>{{cite news |title=Top 100 Agencies: Ogilvy CommonHealth Worldwide |author=Larry Dobrow |url=http://www.mmm-online.com/top-100-agencies/top-100-agencies-2015-ogilvy-commonhealth-worldwide/article/424218/ |work=Medical Marketing and Media |date=July 1, 2015 |accessdate=11 February 2016}}</ref> The agency handled production work through Hogarth & Ogilvy, a joint venture between Ogilvy & Mather and [[Hogarth Worldwide]], formed in 2015.<ref name=Low15/> Neo@Ogilvy was a unit of the agency that offered digital media services to all of Ogilvy & Mather's disciplines.<ref name=Gingerich16>{{cite news |title=Rittenhouse Reps Neo@Ogilvy in Tokyo |author=Jon Gingerich |url=http://www.odwyerpr.com/story/public/6269/2016-02-03/rittenhouse-reps-neoogilvy-tokyo.html |work=[[J. R. O'Dwyer Company]] |date=February 3, 2016 |accessdate=11 February 2016}}</ref> As of 2013, sales activation and [[shopper marketing]] were administered through Geometry Global, a unit formed through the merger of several WPP agencies, including what was previously known as OgilvyAction.<ref name=Nias13/>

In addition to the agency's main services, Ogilvy & Mather operated several other specialty practices. In 2010,<ref name=Janmohamed16>{{cite news |title=I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising |author=Shelina Janmohamed |url=https://www.theguardian.com/media-network/2016/jan/28/muslim-female-advertising-industry-diverse-society |work=[[The Guardian]] |date=January 28, 2016 |accessdate=11 February 2016}}</ref> the agency created Ogilvy Noor, a practice focused on creating marketing that appeals to [[Muslim]]s.<ref name=Sarkar15>{{cite news |title=H&M's latest look: Hijab-wearing Muslim model stirs debate |author=Monica Sarkar |url=http://www.cnn.com/2015/09/29/europe/hm-hijab-model/ |work=[[CNN]] |date=October 5, 2015 |accessdate=11 February 2016}}</ref> OgilvyRED was established in 2011 as a [[Consultant|consultancy]] within the agency that worked with Ogilvy's other units to prepare plans for clients' marketing [[Strategy|strategies]].<ref name=OLeary1212>{{cite news |title=Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants |author=Noreen O'Leary |url=http://www.adweek.com/news/advertising-branding/agencies-make-strategic-play-145570 |work=[[AdWeek]] |date=December 3, 2012 |accessdate=11 February 2016}}</ref><ref name=Nation16>{{cite news |title=Ogilvy & Mather bullish on opportunities |author= |url=http://www.nationmultimedia.com/business/Ogilvy-&-Mather-bullish-on-opportunities-30278077.html |work=[[The Nation]] |date=January 30, 2016 |accessdate=11 February 2016}}</ref> The agency formed Social@Ogilvy in 2012 to work on [[social media]] projects for clients. The practice operated within each of Ogilvy & Mather's major units, including advertising, direct marketing, public relations and digital marketing.<ref name=Elliot12>{{cite news |title=Ogilvy & Mather Staffs Up in Social Media and Youth Marketing|author=Stuart Elliot|url=http://mediadecoder.blogs.nytimes.com/2012/02/13/ogilvy-mather-staffs-up-in-social-media-and-youth-marketing/ |work=[[The New York Times]]| date=13 February 2012 | accessdate=3 September 2015}}</ref> The [[behavioural sciences]] practice #OgilvyChange was also founded in 2012 by [[Rory Sutherland (advertising)|Rory Sutherland]] in Ogilvy & Mather's London office. #OgilvyChange employed [[psychologist]]s and other behavioural scientists to consult on using research in these fields to understand and influence consumers.<ref name=freakonomics15>{{cite news |title=The Maddest Men of All Full Transcript|author=|url=http://freakonomics.com/2015/02/26/the-maddest-men-of-all-full-transcript/ |work=[[Freakonomics]]| date=26 February 2015 | accessdate=3 September 2015}}</ref><ref name=Manjur14>{{cite news |title=O&M brings behavioural sciences arm to Asia |author= Rezwana Manjur |url=http://www.marketing-interactive.com/om-launches-behavioural-sciences-practice-in-asia/ |work=[[Marketing (British magazine)|Marketing]] |date=July 18, 2014 |accessdate=11 February 2016}}</ref> OgilvyAmp (short for "amplify") handled tasks related to [[Data collection|data planning]] and [[analytics]] needs for clients. The unit was established in 2014 and was present at over 50 of the agency's offices.<ref name=Elliott14>{{cite news |title=At Ogilvy, New Unit Will Mine Data |author=Stuart Elliott |url=https://www.nytimes.com/2014/10/21/business/media/at-ogilvy-new-unit-will-mine-data-.html?_r=0 |work=[[The New York Times]] |date=October 20, 2014 |accessdate=11 February 2016}}</ref> Ogilvy Pride was formed in the agency's London office in 2015 as an LGBT practice.<ref name=Gianatasio15>{{cite news |title=As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon? |author=David Gianatasio |url=http://www.adweek.com/news/advertising-branding/more-marketers-go-rainbow-boom-lgbt-specialty-shops-horizon-166871 |work=[[Adweek]] |date=September 15, 2015 |accessdate=18 February 2016}}</ref>

Company leadership said Ogilvy became too complicated with these individual units.<ref name=Coffee060518>{{cite news |title=Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design |last1=Coffee |first1=Patrick |url=https://www.adweek.com/agencies/ogilvy-rebrands-itself-after-70-years-with-new-visual-identity-logo-and-tagline/ |work=[[Adweek]] |date=5 June 2018 |accessdate=18 September 2018}}</ref> CEO John Seifert launched the company's "re-founding" in June 2018, during which the company changed its name from Ogilvy & Mather to Ogilvy, restructured, and rolled out a new, unified brand and logo to simplify its services.<ref name=O'Reilly18/> All but one of Ogilvy's sub-brands were wrapped into one: Ogilvy.<ref name=O'Reilly18/> The company retained its separate strategy division, but renamed it to Ogilvy Consulting.<ref name=Beer18/><ref name=O'Reilly18/>

Then, as you suggested earlier in this discussion, the Services section could look like the following:

Proposed update to Services
The company provides services based on six areas of focus: brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.[4] The company's strategy division OgilvyRED became Ogilvy Consulting.[4]
Markup
The company provides services based on six areas of focus: brand strategy; advertising; customer engagement and commerce; public relations and influence; digital transformation; and partnerships.<ref name=Beer18/> The company's strategy division OgilvyRED became Ogilvy Consulting.<ref name=Beer18/>
References

References

  1. ^ Oster, Erik (17 April 2018). "Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?". Adweek. Retrieved 18 September 2018.
  2. ^ Oster, Erik (9 April 2018). "Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives". Adweek. Retrieved 18 September 2018.
  3. ^ Kirkpatrick, David (3 April 2017). "What Ogilvy's 'refounding' says about the state of agency-brand relationships". Marketing Dive. Retrieved 18 September 2018.
  4. ^ a b c d Beer, Jeff (5 June 2018). "Ad giant Ogilvy unveils global company rebrand and reorganization". Fast Company. Retrieved 19 July 2018.
  5. ^ a b Brigid Sweeney (1 December 2012). "Ogilvy Chicago changes its business model along with its location". chicagobusiness.com. Retrieved 3 September 2015.
  6. ^ "Ogilvy Public Relations". J. R. O'Dwyer Company. Retrieved 11 February 2016.
  7. ^ Elyse Dupre (November 20, 2012). "Customer Engagement: the sum of all parts". Direct Marketing News. Retrieved 11 February 2016.
  8. ^ Larry Dobrow (July 1, 2015). "Top 100 Agencies: Ogilvy CommonHealth Worldwide". Medical Marketing and Media. Retrieved 11 February 2016.
  9. ^ Elizabeth Low (April 14, 2015). "WPP creates global production unit, merging Ogilvy's RedWorks with Hogarth". Marketing. Retrieved 7 October 2015.
  10. ^ Jon Gingerich (February 3, 2016). "Rittenhouse Reps Neo@Ogilvy in Tokyo". J. R. O'Dwyer Company. Retrieved 11 February 2016.
  11. ^ Simon Nias (June 21, 2013). "WPP merges G2, OgilvyAction and JWTAction to form Geometry Global". Campaign. Retrieved 7 October 2015.
  12. ^ Shelina Janmohamed (January 28, 2016). "I'm Muslim, female, wear a headscarf – and, believe it or not, I work in advertising". The Guardian. Retrieved 11 February 2016.
  13. ^ Monica Sarkar (October 5, 2015). "H&M's latest look: Hijab-wearing Muslim model stirs debate". CNN. Retrieved 11 February 2016.
  14. ^ Noreen O'Leary (December 3, 2012). "Agencies Make Strategic Play More shops are eyeing business usually handled by management consultants". AdWeek. Retrieved 11 February 2016.
  15. ^ "Ogilvy & Mather bullish on opportunities". The Nation. January 30, 2016. Retrieved 11 February 2016.
  16. ^ Stuart Elliot (13 February 2012). "Ogilvy & Mather Staffs Up in Social Media and Youth Marketing". The New York Times. Retrieved 3 September 2015.
  17. ^ "The Maddest Men of All Full Transcript". Freakonomics. 26 February 2015. Retrieved 3 September 2015.
  18. ^ Rezwana Manjur (July 18, 2014). "O&M brings behavioural sciences arm to Asia". Marketing. Retrieved 11 February 2016.
  19. ^ Stuart Elliott (October 20, 2014). "At Ogilvy, New Unit Will Mine Data". The New York Times. Retrieved 11 February 2016.
  20. ^ David Gianatasio (September 15, 2015). "As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?". Adweek. Retrieved 18 February 2016.
  21. ^ Coffee, Patrick (5 June 2018). "Ogilvy Rebrands Itself After 70 Years With New Visual Identity, Logo and Organizational Design". Adweek. Retrieved 18 September 2018.
  22. ^ a b c O'Reilly, Lara (5 June 2018). "Ad agency Ogilvy rebrands and restructures to simplify its offering". The Wall Street Journal. Retrieved 19 July 2018.

How does this all look? Thanks again for your reviews and help with this! Danilo Two (talk) 20:26, 10 October 2018 (UTC)

Discussion

It seems to be time for Wikipedia to decide whether it wants any more of this pre-packaged native advertising, as proposed here by Beutler, a "digital agency specializing in visual design, social media, inbound marketing, and Wikipedia", in this article or indeed anywhere else. Personally, I'm against it. While we've reached no definitive conclusion on what to do about deceptive advertising, it's my opinion that we can't risk adding any content that may be illegal under the laws of the United States, and the content proposed here, written for lucre by an agent who is here to line his/her own pockets and not to improve the encyclopaedia, is surely content of just that type. I suggest that the present content of the article should also be reviewed for neutrality, which appears to have been compromised by the acceptance of several other proposals from the same paid agent. Justlettersandnumbers (talk) 17:01, 11 October 2018 (UTC)

I disagree pretty strongly with User:Timtempleton's comment above here. There is a tendency among people who work on articles about companies to model them after company websites. This is not the company website - it is an encyclopedia article. The purpose of this encyclopedia article is not to market current services to potential customers. The services section should cover the history of the services they have offered.
Danilo2 thanks for your effort to provide more encyclopedic content; I see that as being responsive to the close of the AN here and appreciate that effort. Really. Jytdog (talk) 17:53, 11 October 2018 (UTC)
Its an absolute mess, and completely subverts Wikipedia's Terms of Use. We are encyclopaedia. Why does it look like a company brochure with a large history section? Classic in-speak entries include sales activation and shopper marketing. If NLP actually was proven to work, this would be the article for it, with Ogilvy & Mather mentioned 66 times in a 70k article, with Ogilvy mentioned 205 times. It needs to be substantially reworked. scope_creep (talk) 18:24, 11 October 2018 (UTC)
Glad to see other eyeballs here. I'm getting pinged a lot. In general, most company articles I've seen put all the history in a history section, and detail about current products/services in a products/services section. Very rarely do I see product history in a products section that is part of a company article. I have seen a history gray area with regards to funding info - some articles have a separate funding history section, and some blend funding events in with the rest of the history (and of course some editors attack funding sections for being promotional). I suppose the $100,000 question is - how does a paid editor with a disclosed COI make everyone happy, when there are content disagreements such as these between experienced editors? The more we debate this among ourselves, the more hostility is going to grow towards Ogilvy. Should this be an RfC, or is that just going to become a proxy to reopen the closed TBAN discussion? TimTempleton (talk) (cont) 20:01, 11 October 2018 (UTC)
These types of articles, weighted down with vast amounts of company minutiae, duplicate references and a sea of blue wikilinks to every possible word are the hallmarks of this editor. Come to think of it, this article is the perfect example of what a wikipedia page done for an advertising agency should look like: Like an article on steroids—bursting at every seam with information covering every minute detail. If someone coughed at Ogilvy, you can be sure that this editor would have it referenced[1] three[2] times[3] along with a minute by minute description of every muscle used during, as well as wikilinks to every muscle. I'd say that 90% of this article came from three sources: adage's encyclopedia article on the company, Ninart Lui's article on their anniversary, and of course a huge swath of it (22%) from the Kenneth Roman source, who I am surprised is allowed to be such a prominent source of information for this article considering Roman once ran the company as CEO. This article's neutrality has not been compromised—its been obliterated.  Spintendo  03:53, 13 October 2018 (UTC)
I intend to copyedit in the next few days to get rid of the WP:PUFF. It is a 63k, and should really be any more that 10k-15k. An absurd number of references, totalling 143, for a 63k organisation article is absolutely woeful, a ref every 450bytes is drastic and not sustainable. scope_creep (talk) 23:12, 13 October 2018 (UTC)
Hi everyone, I appreciate the feedback. I would like to clarify a few things, and then will leave this request and allow consensus to determine how best to update Services and the article as a whole. First, my first request on this page came in July 2018. I closed the request due to feedback I received from the Wikipedia community here and, per Jytdog's note above, I thought hard about how to re-approach this. The requests that I've posted and that have been reviewed to date focused on updating the infobox, cleaning up External links, adding some context and removing some unsourced and WP:PROMO text around the recent re-founding in History. This is the extent of my contributions to the live page to date.
If editors feel this article needs some trimming, I do understand, and want to give some background to the page as it stands. This article underwent a rewrite in 2015 and 2016 by a former member of my team. At that time, those edit requests were reviewed, commented on, and implemented by editors KateWishing and crh23. Among those requests, my former colleague suggested an expanded History section, and sections on Ogilvy's well-known campaigns, corporate culture, and services; after all, Ogilvy was a major American company in the 20th century. Since my former colleague's final request in May 2016, this article has been edited approximately 50 times; various editors unrelated to my team or Ogilvy have made tweaks.
Before I leave this, I want to restate that I'm trying to make suggestions to help improve the page based on Wikipedia's rules and feedback I've received previously. In particular, I'd ask that editors consider updating Services by making old information past tense. Unless there are specific questions or concerns needing to be address, I will now step back and defer to consensus. Thanks, all! Danilo Two (talk) 16:43, 16 October 2018 (UTC)

Following up on Services

Hi everyone! It has been nearly two months since I last posted here as I wanted to give editors time to edit based on consensus. Since that time, User:Scope_creep has made a number of edits that I agree have streamlined and improved this article. Thank you for those! One section not updated in Scope creep's edits is Services. I would still ask editors to consider updating that section. Just above, I had previously floated proposed text to show the company's current structure while also retaining the historical details of its previous setup. I am completely OK with either of the two approaches suggested by others: Either keeping the historical detail in Services, as suggested by User:Jytdog, who I see is no longer active on Wikipedia, or by moving the historical detail to History, as suggested by User:Timtempleton. Currently, the Services section still refers to Ogilvy Public Relations, Ogilvy One, Neo@Ogilvy, Hogarth & Ogilvy, etc. in the present tense. These no longer exist as brands or units of Ogilvy. It also uses the company's former name, Ogilvy & Mather. Would editors consider either of the two approaches above? Thanks for your time. Danilo Two (talk) 20:12, 12 December 2018 (UTC)

Hi Danilo Two, I still intend to slim this grossly promotional article down to acceptable size. It really needs work, andits on my todo list. I dont mind updating it with valid up to date info, but it still needs to get down to a respectible size that represents only facts. Quick question. Ss your username named after that David Zindell book? scope_creepTalk 01:07, 13 December 2018 (UTC)
@Scope creep: I understand if you think this article needs to be slimmer still. I'm particularly curious to see what you think should be done for Services. As for my username, it is not named after a book. Just a nickname. Thanks again! Danilo Two (talk) 16:53, 13 December 2018 (UTC)
@Danilo Two: It is beautifully written, hard to remove text, but there is certainly consensus to reduce it. I don't know. An RFC probably. scope_creepTalk 18:29, 13 December 2018 (UTC)
  Done - the history and services sections are more accurate now, with the structural history preserved. I also started to shorten the campaign info so that only the most notable ones are showing, with just the more notable aspects of those campaigns. TimTempleton (talk) (cont) 22:34, 17 December 2018 (UTC)
@Timtempleton: Thank you for reviewing this and updating the article. I agree that your edits to Major work are a nice improvement. Thanks! Danilo Two (talk) 15:56, 18 December 2018 (UTC)
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