Talk:Outline of marketing

Rename proposal for this page and all the pages of the set this page belongs to

See the proposal at the Village pump

The Transhumanist 09:21, 4 July 2008 (UTC)

Guidelines for outlines

Guidelines for the development of outlines are being drafted at Wikipedia:Outlines.

Your input and feedback is welcomed and encouraged.

The Transhumanist 00:31, 24 May 2009 (UTC)

The "History of" section needs links!

Please add some relevant links to the history section.

Links can be found in the "History of" article for this subject, in the "History of" category for this subject, or in the corresponding navigation templates. Or you could search for topics on Google - most topics turn blue when added to Wikipedia as internal links.

The Transhumanist 00:31, 24 May 2009 (UTC)

City marketing / Regional marketing

Hi, the article City marketing needs to be linked here. Destination marketing is completely missing though, oddly enough, since it's a major topic no matter what.

I discovered this though: Destination marketing organization. Perhaps we could make the article appear more general on the topic, or create a new one based on it and use the current one as a list of major organisations that promote country/region destinations. Cheers, Horst-schlaemma (talk) 11:31, 9 December 2014 (UTC)

Quick explanation of Wikipedia outlines

"Outline" is short for "hierarchical outline". There are two types of outlines: sentence outlines (like those you made in school to plan a paper), and topic outlines (like the topical synopses that professors hand out at the beginning of a college course). Outlines on Wikipedia are primarily topic outlines that serve 2 main purposes: they provide taxonomical classification of subjects showing what topics belong to a subject and how they are related to each other (via their placement in the tree structure), and as subject-based tables of contents linked to topics in the encyclopedia. The hierarchy is maintained through the use of heading levels and indented bullets. See Wikipedia:Outlines for a more in-depth explanation. The Transhumanist 00:07, 9 August 2015 (UTC)

Branches of Marketing: Needs Reconceptualisation

The section entitled, Branches of marketing, needs a conceptual foundation. Not all facets of marketing, are really understood as distinct branches. The current article offers the following list:

• Business marketing - Comment: OK, Keep. Note business marketing is a synonym for industrial marketing

• Destination marketing - Comment: recommend that destination marketing, tourism marketing, hospitality marketing and leisure marketing be included as sub-sets of services marketing (which see below)

• Direct marketing - Comment: direct marketing is a form of selling (or a form of advertising, depending on which Wikipedia article you read) rather than a distinct branch of marketing; by definition, direct marketing is "the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers."

• Industrial marketing- Comment: a synonym for business marketing - industrial marketing is a more archaic use - recommend merging business marketing and industrial marketing. (Business marketing is also known as B2B marketing)

• Multi-level marketing- Comment: (also known as pyramid selling); a form of selling (not a branch of marketing) that is illegal in most countries, unethical in other countries and unprofessional everywhere else; cannot be construed as a distinct branch of selling and not a topic worthy of a place in a list of 'branches of marketing" - multi-level marketing is something that reputable marketers are trying to stamp out; It is fine for Wikipedia to have an entry on this concept, but is should NOT be included as a legitimate branch of marketing. Strong recommendation to delete references to multi-level marketing from the master list.

• Services marketing -- Comment: OK, Keep. This could become the master heading for other specialist types of services marketing including, tourism, destinations, hospitality, leisure services etc.

This listing is, in my view, incomplete and fails to identify major growth areas or fields of study. The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart, and widely regarded as a classic, identifies the following as distinct types or branches of marketing practice:

• Services marketing - Comment: OK, currently in list (Wikipedia already has an article devoted to this subject; see Services marketing; as mentioned above, services marketing could This could become the master heading for other specialist types of services marketing including, tourism, destinations, hospitality, leisure services etc.

• International marketing - Comment: not in current list, need to add to list of branches of marketing; this is a major growth area; there are journals and texts dedicated to this topic; Wikipedia already has an article on this topic. See International marketing

• Social marketing - Comment: not in current list, needs to be added to list; social marketing is a major growth area; Wikipedia has several articles devoted to this topic; See Social marketing and Cause-related marketing

• Not-for-profit marketing - Comment: Not in current list, should be included in current list; this is another growth area. Wikipedia currently has no article in this subject area (Amazing!!!!!) and arguably should develop something to fill this notable gap

• Green marketing - Comment:- not in current list, needs to be added to list; green marketing is the hot topic at the moment; Wikipedia has at least two articles dedicated to this topic. See Environmental marketing; Green marketing

• Retailing - Comment: not in current list, should be included in list. Wikipedia already has an article on this topic. See Retail and other related articles

I would recommend that the Wikipedia master list be based on the categories that appear in reputable texts, such as that cited above and that the list be modified according to the recommendations provided here. BronHiggs (talk) 08:34, 27 December 2016 (UTC)

Subdisciplines and components of marketing

The current section is very confusing. It comprises an uncomfortable blend of marketing mix elements or components of the marketing program (pricing, product, distribution and promotion) along with broader themes such as marketing strategy, consumer behaviour, marketing research. In addition, the coverage of the elements that make up the marketing program is incomplete - where is integrated marketing communications, for example? And, furthermore, the list that comprises the broader elements is also incomplete - where is market segmentation?

The master list, as it currently stands is:

=== Subdisciplines and components of marketing ===

* Consumer behavior
* Distribution
* Marketing management
* Marketing research
* Marketing strategy
* Pricing
* Product management
* Promotion (marketing)

I recommend that this list be split into two component parts:

I. The marketing framework

• Consumer behaviour
• Marketing management
• Marketing research with links to Market research
• Marketing strategy
• Market segmentation (with link to duplicate article, Segmenting and positioning)
• Positioning (marketing) (with link to duplicate article, Segmenting and positioning )

and;

II. The marketing program (aka the 4 Ps or the marketing mix)

• Distribution (business) with links to proliferation of related/ duplicate articles including Marketing channel;

• Pricing with links to proliferation of related/ duplicate articles including: Pricing strategies; Pricing objectives; Price

• Product management with links to the proliferation of related/ duplicate articles including: New product development; Brand management; Branding; Brand; Branding (Promotional); Packaging and labeling; Product life-cycle management (marketing); Product lifecycle; Product life-cycle theory; product lining; Product line extension; Product category volume; Service innovation; Service design; Servicescapes

• Promotion (marketing) with links to the proliferation of related/ duplicate articles including: Advertising; Advertising management; Advertising campaign; Branding (Promotional); Branded content; Direct marketing; Direct response television; Direct response media; Event marketing; Integrated marketing communications; Promotion; Promotion mix; Product placement; Public relations; Marketing communications; Personal selling; Sales; Sales management; Sales promotion; Sales effectiveness; Sponsorship

The preceding structure is much more practical, and clearly separates the elements of the marketing mix from other background/ contextual activities that inform the marketing mix, but are not activities that are directly focussed on consumers. It also highlights the duplication that is evident in marketing articles. Ideally an improved overall hierarchy of topics will help to reduce the current proliferation in new marketing articles that really only duplicate content that is already in existence.

BronHiggs (talk) 09:30, 27 December 2016 (UTC)

Update and restructure

As there has been no response about my previous recommendations, I have gone ahead and restructured this Outline. The headings and sub-headings are now much more closely aligned with the categories used in marketing texts such as the Marketing Handbook mentioned in preceding commentary. Where necessary, I have also added a line or two by way of explanation, so as to clarify the heading and what topics should be included and what should not be included there. But I have tried to keep this to a minimum and let the headings do the talking.

I have not deleted any links - simply moved them around and grouped them into logical categories. This means that some of the links that were broken are still broken. I will leave it to others to determine whether the red links should remain or go. I have also taken the opportunity to add scores of new links to marketing-related subjects, so that the outline is now the most comprehensive listing of marketing topics on Wikipedia. I have not assessed these articles in any way - if they contain marketing themes, they have been listed. The revised structure minimises the need to repeat subjects (as was evident in the previous arrangement).

I also note that many of these articles are not linked to the Marketing project for want of a "category label" at the foot of the article. In addition, even the most cursory scan of the links reveals the extent of duplication of articles on Wikipedia - but that is another problem entirely (Why, for example, do we need an article devoted to segmentation, one to positioning and yet another to segmentation and positioning?). In addition, some of the articles appear to be devoted to little more than neologisms (e.g. Smarketing) while other articles are very thin (not more than a single sentence in some cases). Arguably these articles should be proposed for deletion. But once again, I will leave it up to others to decide their fate.

In my searches, I found a few perfunctory articles that were not included in the outline e.g. Brand-new, Social pull marketing, Marketing research mix - which all appear to be concepts that are not part of the mainstream literature and possibly devised to promote individual scholar's contributions. I wonder what others think about these types of contributions?

It is to be hoped that this comprehensive listing, organised into recognisable conceptual frameworks, will go some of the way towards deterring editors from starting new articles that simply canvass old territory (albeit using synonyms in the article title). BronHiggs (talk) 05:12, 7 August 2017 (UTC)