Talk:Personyze/Archive 1

Archive 1

History, Products and Services

Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen with a mission of personalizing the web. Within two years, it became a leading provider of website personalization and behavioral targeting solutions with Facebook integration. Personyze also provides Analytics and A/B testing solutions.

On May 5, 2011 it was mentioned in Forbes in the article “Resisting the Algorithms” . In June 2011, Rapleaf announced a partnership with Personyze to allow the use of the demographics database and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.

Criticism

Personyze is often being criticized for contributing in the creation of the Filter Bubble. Filter bubble is a technology that sorts out everything on the basis of the user’s activities that may consequently, present visitors with only a portion of the content/offers excluding other content/offers from ever being presented to them. Forbes claims that the company is responsible for the development of an invisible alogarithm named Filter Bubble mainly in the hope to get more information about the visitors.

References

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Usmanwardag (talk) 17:23, 2 January 2012 (UTC)

added a horizontal line. OK, thanks for discussing these edits here before adding them. The small changes in the lead is ok, but the one change made in the "History" section can't be added since they added again only the being mentioned in the Forbes magazine. It was also in the original version of the article which was later marked for deletion. The infobox are removed, the references look like in the original version (and that is not better).

And again: "Personyze is often being criticized for contributing in the creation of the Filter Bubble. Critics claim that the company is making use of personalization technologies" can't be used nor the rest of the criticism section since there is no reference in there citing the claims that the company Personyze is criticized, there are many companies named, but not Personyze. And if you check that old revision, than you will recognize that is mostly identical to the existing proposed version. Please find any new references before trying to improve that article.

Regards, mabdul 22:42, 2 January 2012 (UTC)

Hi Mabdul, Thank you very much for your reply! First of all I would like to talk about the forbes reference. You said it was removed in the previous revision but gave no reason why it was removed. I think it the forbes reference is important and should be given.

Secondly regarding the criticism section that was the exact wording: "Businesses like Personyze are popping up that specialize in customizing websites to individual consumers (mainly in the hope that they’ll buy more stuff when they visit — kind of like grocery stores putting gum in the check-out line in the hope of a last-minute impulse purchase)." http://www.forbes.com/sites/kashmirhill/2011/05/05/resisting-the-algorithms/. Let me know about your opinion please 39.47.133.104 (talk) 17:36, 3 January 2012 (UTC)

(added parenthesis) Oh. I wasn't accepting it for the actual proposal, since the linked forbes link wasn't even mention Personyze. Give me some minutes/hours and let me recheck some things with the new link (which was in the original revision/version) and maybe I bring back the section. mabdul 22:23, 3 January 2012 (UTC)

Personyze is often being criticized for contributing in the creation of the Filter Bubble. Critics claim that the company is making use of personalization technologies that sort out everything on the basis of the user’s activities that may consequently, present visitors with only a portion of the content/offers excluding other content/offers from ever being presented to them.

some critics on this critics section:

often - what does this actual mean? You provided only one reference

Critics claim - by who?

"for contributing in the creation of the Filter Bubble" - how? why? who else? Sry, but I don't get the point: I thought the system/idea of the filter bubble was already invented? If not - who was it? how did Personyze helped to develop it?

And to be precises, the rest is referenced, but I see the criticism, but we should explain the reader what the criticism is. Why is it bad? Why not showing content that the user don't want to buy/see? (I know the bad outcome, I'm really informed, but the neither the last paragraph of the ref nor the proposed section explains it - what it should do in my eyes)

Regards, mabdul 00:02, 4 January 2012 (UTC)

I think I made it clear now and edited the criticism section. First of all I gave the info about the Filter Bubble. Now as far as the question about the company is concerned, you can see the last paragraph of this link: http://www.forbes.com/sites/kashmirhill/2011/05/05/resisting-the-algorithms/. "Businesses like Personyze are popping up that specialize in customizing websites to individual consumers (mainly in the hope that they’ll buy more stuff when they visit — kind of like grocery stores putting gum in the check-out line in the hope of a last-minute impulse purchase)"

This is also the clue that the company was mentioned by Forbes. 39.47.77.132 (talk) 17:52, 4 January 2012 (UTC)

Waiting for the response ! Usmanwardag (talk) 17:13, 5 January 2012 (UTC)

 Done And since we have no deadline and some also a real life (XD), I added it with small changes two days later. ;) mabdul 16:30, 6 January 2012 (UTC)

Thanks! You added the criticism section but did not make the other minor changes.

1. In the first line, we can add "for website personalization" at the end. So the sentence will be : Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides a software as a service (SaaS) for website personalization.

2. The other thing is this mention: " On May 5, 2011 it was mentioned in Forbes in the article “Resisting the Algorithms” {(Forbes.com (May, 2011). “Resisting The Algorithms”. Retrieved from http://www.forbes.com/sites/kashmirhill/2011/05/05/resisting-the-algorithms/ )}

I think I gave you enough evidence about it already! Usmanwardag (talk) 06:50, 7 January 2012 (UTC)

Ok, I missed to improve the lede, but the second proposed change (in the history section) can't be added as I already mentioned above since the change only state: "Personyze was mentioned in an article by Forbes" - so there is the point of that? (and this would be the same reference - so no real improvements/new information). By the way I already added now the lede changes. mabdul 15:06, 7 January 2012 (UTC)

Thanks! A last minor change? Can we add "with the mission of personalizing the web" at the end of the first line of the "history, products and services" section? Usmanwardag (talk) 17:55, 7 January 2012 (UTC)

(Parenthesis added) No since this is advertising and we normally don't add any 'motos', missions, slogans and other motivations. Wikipedia is not for advertising! I know there are many other articles who has major problems, but that is not the reason to do it here also! mabdul 16:13, 11 January 2012 (UTC)

Untitled

I think below is a suitable article which I have revised. Please have a look. Thanks

Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides a software as a service (SaaS) for website personalization.