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Rename article?
editSince only two sentences of the article apply to uses outside of the automotive industry, it makes sense to rename this article Rebranding (automobile). This article deals emphasizes (poorly, as it is currently written) the marketing strategy over the actual process.
Any thoughts? --SteveCof00 (talk) 10:05, 2 April 2020 (UTC)
Too narrow scope
editA google search turns up a lot of references to employees transitioning to a new employer while remaining at their current position. Use in the auto industry is a distant second. The term is also used in the computer industry, and presumably others, forbre-labeling products source from another company. Peter Flass (talk) 18:31, 20 October 2022 (UTC)
Nonsense
editArticle says: "The 1958 models shared an almost identical appearance on all models for each brand and made special luxury models with a shared appearance; Cadillac Eldorado Seville, Buick Limited Riviera, Oldsmobile Starfire 98, Pontiac Bonneville Catalina, and the Chevrolet Bel-Air Impala."
That's one of the dumbest things I've ever heard. The GMC makes were easily distinguished from one another, luxury models or otherwise. Sharing a platform is not badge eneineering. Cars with different bodies, that is different sheet metal, are not badge engineered. Crazy. 96.237.184.133 (talk) 22:38, 26 July 2024 (UTC)