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Critic's Choice (1963) – While this Bob Hope–Lucille Ball film was shot in Hollywood, the Sardi's interior was authentically recreated with menus, plates, and memorabilia sent from the restaurant.
In the M*A*S*H episode "House Arrest", Hawkeye Pierce is being escorted to the swamp by MPs. He smirks at them to get him home quickly because "I'm dining at Sardi's tonight."
In the Newhart episode "Saturday in New York with George", Bob Newhart's character, Dick Loudon, offers to take George Utley to an all-night deli. Utley replies that eating anywhere after Sardi's would "be a let-down".
In the Seinfeld episode "The Summer of George", the exterior of Sardi's is shown as Kramer is eating there with the Broadway crowd after falsely accepting a Tony Award.
The Mad Menseason 2 episode, "The New Girl", Donald Draper arrives at Sardi's to have drinks with Bobbie Barrett, when he runs into his former flame, Rachel Menken. Rachel explains she is now married and introduces her husband, Tilden Katz. The caricatures are clearly visible along the wall in the scene.
In Don't Stop the Carnival by Herman Wouk, the protagonist Norman Paperman, a public relations/press agent considers Sardi's his venue of choice for entertaining his clientele.
In "Humboldt's Gift", by Saul Bellow, the protagonist Charlie Citrine quotes the name of Sardi's as a symbol of accomplished popularity and fanciness.