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This page is continuously being edited to position one founder as the principle accelerant of Schmidt's Naturals. The editors keep inserting first person information - sourced from one of the co-founders personal memoir which is still unreleased (release date September 2020) The story line being told is that she is a business woman who grew w huge company - when if fact she took venture money and brought on a business partner and co-founder who helped grow the business. Until 2015 the company was not incorporated. It was being sold at local health food stores. It was a product in a mason jar. Without an injection of substantial capital and business acumen the brand may not have gone any further. Wikipedia is not a place for someone to battle out the truth of the how the company grew or was formed. If anyone calls then into question please look at press for the company pre-acquisition. (before December 2017) Articles post this date represent a personal PR and branding exercise for one of the co-founders. This is unfair to Wikipedia's readers which serves as a vessel for the truth.
SJP89 (talk) 18:35, 21 June 2020 (UTC)SJP89
Hi All, There is a clear COI regarding an editor on this page. Citations added in most recent edits include the book, SuperMaker (written by a co-founder) which has not even been released (April 2020 release date) and includes information e.g. how much was invested with no references to this information in external publications. I have extensively researched the origin of this company and cannot find supporting information for the recent changes that does not come from outside personal interviews with one of the co-founders post acquisition. If one carefully reads through the companies history it's easy to see how the conversation changes after December 2018 and how editorial content is being used to change the narrative and support the edits to this page. If anyone sees something different please let me know but this is what I see. In light of this, I am re-adding the COI and the NPOV templates to the page. I will also flag the editor.
SJP89 (talk) 19:51, 14 February 2020 (UTC)SJP89
Hi all, I have made significant updates to the page over the last two months. I have researched and fleshed out conflicting information regarding company ownership, positions, and timelines. I have also adjusted and added relevant citations to back up information. Because of this, I believe the page issues have been resolved so I have removed the issue templates. I do think the products section is still in need of some work. Any help or feedback would be welcome. SJP89 (talk) 00:38, 1 February 2020 (UTC)SJP89