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Semi-protected edit request on 21 August 2023

After the subtitle "Development of social-media platforms", add a new subtitle "Rise of Short-Form Video Platforms"

The content: The rapid rise of short video platforms in the ever-evolving social media space. The phenomenon represented by TikTok has undergone a significant paradigm shift. This transformative trend has redefined the way individuals engage with digital content, generating new forms of creativity, interaction and cultural expression.

In 2016, TikTok, by Chinese tech company ByteDance, allowed users to create and share short, engaging music videos, often incorporating choreography, humor, and a variety of creative elements, in the platform's unique format. Its algorithmic content discovery mechanism, which customizes content feeds based on individual user preferences, has helped with great appeal, promoting trends and challenges that go viral.

The brevity and visual impact of short videos cater to the short attention span of modern users, providing quick gratification and entertainment in small doses. In addition, these platforms democratize content creation, providing a level playing field for aspiring creators to showcase their talents and gain recognition without the need for elaborate production values.

Add some new contents under the subtitle "Platform convergence"

The content: On August 5, 2020, Instagram launched the "Reels" feature, which enables users to create and share 15-second videos and seamlessly integrate them into the existing Instagram ecosystem. On July 13, 2021, YouTube launched "Shorts," aimed at making lively videos with music, enhancing the video-sharing giant's appeal to younger groups. Whaoeee (talk) 05:30, 21 August 2023 (UTC)

  Not done: please provide reliable sources that support the change you want to be made. 💜  melecie  talk - 06:47, 21 August 2023 (UTC)