Talk:Social media in the fashion industry

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Proposed Changes on the talk page

We are Wikipedia Education students and are proposing these changes to the article "Social Media in the Fashion Industry".

Hello - I just read this article and overall I thought it was very well written. But, I would have to say there are some changes that I would make. For one, I think changing the images would help this article. The first image was two ladies conversing next to a laptop. I would change that image and replace it with a young female browsing on her phone looking through fashion websites. Secondly, there was an image of a Louis Vuittan store but it took me clicking on the image to actually see what it was. And not only that, but all the caption said was "Paris" - it needs a more in depth caption of what the image is. Lastly, I would put photos next to each fashion icon to make the article look more appealing to the audience. Deasbarker (talk) 20:50, 26 January 2020 (UTC)

Advertising Through Apps

Even though Andriod is a powerful company associated with social media, Apple is the biggest culprit of the incline in social media use. Therefore, adding "all technology" will reach a broader audience, and you can also reference more ways the fashion industry uses technology. Gilt Groupe is one of the first brands to create an online app that offers individuals clothes, furniture, and accessories from a multitude of brands at a lower price. However, they have lost a lot of usage through other up and coming apps.Also, many other companies, for example Dote shopping, have been very successful in the advertising world. They're an app base company, who uses social media influencers as a way of marketing and advertising. The concept of the app, is that it's a domain that holds tons of different stores. For example, Urban Outfitters, American Eagle, Ugg etc.

Facebook is also powerful with their marketing/advertising strategies. Their main approach is, "Do Social the Way you Want Social done to You". Facebook, also has the power of the "like". Their audience consists over 160 million individuals

Brand Influencers

Instagram has over a billion followers and it allows brands to use it as a platform to reach out to find their niche audience.

The increase of brand influencers is a new type of marketing that has started in past decade. To define a brand influencer, it's an individual who uses their social media platform as a leverage to promote brands, defined as sponsored content. Many types of brand influencers are models, bloggers, athletes etc. However, its important to note that it's different than celebrity endorsement. A brand influencer has apart of a niche community that has an extensive following. This allows the brand to build trust between both the followers and the influencer them self. Companies also use brand influencers to narrow down their target audience. They take note of who uses social media the most and that allows them to morph their strategies. Generation Z is noted to be the largest group of individuals to use social media. 75% of Gen Z use Instagram for three hours or more. Knowing this information, companies create swipe up features to allow their audience to shop right from the brand influencers Instagram stories. Currently, Instagram created the feature where individuals can put their credit card information into the app, and they can click on their favorite pieces of clothing/accessories and instantly purchase the items. This new feature allows the company to enforce influencers to tag prices and their website to increase purchases for the themselves.

Advertising

Throughout the years, advertising has evolved to a very important part of consumers everyday lives. It is defined as "a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea" Advertisements have evolved from the newspaper, to the radio, to television and to the internet today. The 20th century has been a deciding time for the development of advertising because of all the new technologies emerging. Nowadays, advertising is used through many different mediums and by a lot of distinct companies. For instance, some fashion companies have used influencers or celebrities to promote their brands with advertisements on their social media accounts.

Louis Vuitton

paris lv

Louis Vuitton adopted the use of social media sites later, but that has not stopped them from building an advantageous campaign. According to Dana Gers, who specializes in marketing communications for luxury brands, "Louis Vuitton broadcasts its spring 2010 ready-to-wear show live exclusively to Facebook followers, offering a big incentive for recruiting new fans and a reward to its most passionate customers." Also, in the spring of 2019 they employed Emma Chamberlain, a 17 year old lifestyle vlogger from California, and brought her to Paris fashion week. During her time there, at the Fall 2019 Ready-to-wear fashion show, she took many pictures and videos (https://www.youtube.com/watch?v=M0wpTx6kUPE) of her experiences and brought attention to the brand. She also collaborated with Karlie Kloss and did a video in which Karlie drove her around Paris to get to know the city with the sponsorship of the brand. Louis Vuitton has used different influencers over the past year since they understand that this will get different generations that would usually not be looking at their brand to view their items. The use of advertisements and influencers has helped Louis Vuitton grow throughout this decade.

Supreme

Supreme logo

Supreme is an American brand that makes apparel and skating items established in New York City in the year of 1994. At the time, Supreme's creator, James Jebbia, wanted "his clothing to reach the skateboarding community. He built a store where the clothing was on the exterior of the shop so that skaters could skate into the shop. Skaters around the city raved about the comfort they felt in the store, and word continued to spread." This start helped propel the exclusivity and interest in their items. They have limited releases at certain times so many of the purchasers are awaiting for the new articles of clothing. Supreme has worked with many influencers and young adults to promote their brand and items. This brand has an entire culture around them that obsesses over their items. For instance, Kid Cudi, Chris Brown, Kanye West, are all photographed in Supreme clothes with the big red logo that distinguishes it from other brands.

Impact on consumers

In today’s fashion industry, people follow trends through social media such as facebook, instagram, websites, and beauty blogs. Brands now use social media to promote their clothing, which is more accessible to the general population. Advertisements are now mostly being showcased through blogs, and beauty influencers, which is a big shift from how advertisements used to be. This is how fashion designers communicate with their consumers and understand what their demands are. According to the huffington post, “In the past, marketing and advertising focused on the four P’s: Product, Price, Place, and Promotion. Wasiak says that social media has expanded this to include a fifth P: People. Platforms like Facebook and Twitter have so much data that - for the first time ever - advertisers can invest in highly-targeted, cost-effective advertising.” This show how social media has had an effect on the relationship between brands/companies and consumers.

Carlapicasso (talk) 13:27, 10 April 2019 (UTC)

Changes to be considered for this article

Hello,

I would strongly recommend adding Twitter under the "Advertising through apps" section, since Twitter is mentioned later in the article when specific brands are featured. Since this platform is mentioned later, it would make more sense to highlight it as a platform among the other platforms that are discussed. I would also recommend going through the article and removing the author's personal bias from the content. The article appears to be biased and not neutral. I noticed that there is information regarding the "negatives" of social media in the fashion industry, however, the article would be much better if it was written more objectively. Helloserenityhere (talk) 00:46, 15 February 2020 (UTC)

Proposed changes

Hello!

Maybe it would be beneficial to add a section for one-click buying under influencers, this has been popular recently on Instagram especially and has contributed a lot to fast fashion. Social media in the fashion industry has also had a big impact on fast-fashion industry as well which might be tied in. Another platform that has been influential in sharing fashion trends is Pinterest. Interesting topic altogether! IsabellaCarufel (talk) 18:59, 14 January 2022 (UTC)

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