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"Ether"
editIn Dutch, something which is being broadcast can be said to be "in the ether". This is not apparant to those who don't speak Dutch, so it might be worth mentioning, or perhaps Broadcast Advertising Foundation would be a better translation to avoid confusion about the "ether" bit. 82.74.193.75 (talk) 18:23, 22 February 2014 (UTC)