• "From Producer to Author in Several Not-So-Easy Steps". Los Angeles Times. 1987-11-03. Retrieved 2020-04-25.
  • Dougherty, Philip H. (June 21, 1977). "Sohmer Going to CBS". The New York Times. p. 66. Retrieved October 4, 2022.
"Sohmer Going to CBS Shed a tear. One of the more active promoters of print advertising has defected. Steve Sohmer, who was vice president and creative director of the Newspaper Advertising Bureau before starting his own production company, is going to the CBS television network July 1 as vice president, advertising and promotion, a new title."
"The commercials that the NBC-TV Network has been running to promote its new season, and which have been complimented for their creativity, are the work of Steve Sohmer, who may be remembered in the New York area as the former creative director of the Newspaper Advertising Bureau."
"Steve Sohmer, an executive vice president at the entertainment division of the NBC television network, will join Columbia Pictures on Sept. 9 as president and chief operating officer."
Sohmer, Pres. and COO, would be leaving; "his background was in marketing and not production."

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