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I don't think trade marketing is a discipline in marketing.
The term "trade marketing" itself get mixed with trade promotion, and it's not a discipline. It's a marketing activity, but not a discipline. CMIIW — Preceding unsigned comment added by Tetrakill (talk • contribs) 12:48, 1 October 2013 (UTC)Reply
I created an in-depth resource on trade marketing which not only clearly defines the subject matter well, but also walks readers through a history of it. It's an article of almost 5,000 words, complete with interviews and examples. I think it would be of interest to anyone looking this topic up in Wikipedia and would make a good addition to the resources. The link is here:
I think this exhaustive guide offers much clarity on a very misunderstood practice. This is the first time I've suggested an edit within a talk page in Wikipedia, so forgive me if I'm doing something wrong. I'm under the impression that this is how you do it so if I'm mistaken, please let me know. Thanks, Matt ----User:MattPress — Preceding unsigned comment added by Matt Press (talk • contribs) 13:59, 15 October 2018 (UTC)Reply