Talk:Trax Retail

Some proposed changes

In July 2019, Trax announced a strategic partnership agreement with Kantar Group, a data, insights, and consulting company headquartered in London. The partnership aims to help CPGs, manufacturers, and retailers improve category management and product assortment.

On July 22, 2017, Trax announced a partnership with Nielsen to bring shelf insights to consumer product companies through a new syndicated offering. The alliance will first service the U.S. market and is anticipated to grow to global markets in the future.

References supporting change: https://consulting.kantar.com/news-events/kantar-joins-forces-with-trax-to-accelerate-growth-for-manufacturers-and-retailers/ https://www.nielsen.com/us/en/press-releases/2017/nielsen-and-trax-form-alliance-to-bring-unprecedented-shelf-insights-to-fmcg/ Radhika Immedia 06:54, 3 October 2019 (UTC) — Preceding unsigned comment added by Radhika Immedia (talk • contribs) 06:54, 3 October 2019 (UTC)

Reply 3-OCT-2019

  Clarification requested  

1. The partnership aims to help CPGs, manufacturers, and retailers improve category management and product assortment. This claim does not explain the nature of the strategic partnership. Specifically how, and in what way, Trax's partnership helps to improve category management should be made clear.
2. ...a partnership with Nielsen to bring shelf insights to consumer product companies through a new syndicated offering. This claim does not state how, and in what way, the new syndicated offering brings shelf insights to consumer product companies.
3. N ....and is anticipated to grow to global markets in the future. Unfortunately, anticipation is a concept which does not readily translate to the encyclopedic realm, per WP:NOTACRYSTALBALL.

• When ready to proceed with the requested information, kindly change the {{request edit}} template's answer parameter to read from |ans=yes to |ans=no. Thank you!
  

Regards,  Spintendo  13:28, 3 October 2019 (UTC)

Some proposed changes

In July 2019, Trax announced a strategic partnership agreement with Kantar Group, a data, insights, and consulting company headquartered in London. The partnership aims to help CPGs, manufacturers, and retailers improve category management and product assortment. Here's how: clients will have access to an automated end to end approach to category management, available through Kantar’s propriety solution: Perfect Category. The partnership will enable clients to optimise product assortment and space, benefit from planogram software coupled with virtual reality visualisation and research, combined with in-store compliance data and insights from Trax.

On July 22, 2017, Trax announced a partnership with Nielsen to bring shelf insights to consumer product companies through a new syndicated offering. Through this alliance, a new, joint-solution known as Shelf Intelligence Suite was created. The solution includes a new syndicated offering from Trax and Nielsen that digitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.

References supporting change: https://consulting.kantar.com/news-events/kantar-joins-forces-with-trax-to-accelerate-growth-for-manufacturers-and-retailers/ https://www.nielsen.com/us/en/press-releases/2017/nielsen-and-trax-form-alliance-to-bring-unprecedented-shelf-insights-to-fmcg/ — Preceding unsigned comment added by Radhika Immedia (talk • contribs) 02:14, 7 October 2019 (UTC)

Reply 6-OCT-2019

  Edit request declined  

• Thank you for providing the clarifications. They are much appreciated.
• Unfortunately the edit request cannot be approved, because the claim's clarifications are not referenced by reliable, independent, WP:SECONDARY sources.
• Specifically, the claim that "the partnership will enable clients to optimise product assortment and space, benefit from planogram software coupled with virtual reality visualisation and research" needs to be referenced by a source which verifies that planogram software with virtual reality visualizations and research assists clients to optimise product assortment and space. Without the independent verification of that claim, it is only the company and the company's partner who are testifying to the purported effectiveness of it — which is tantamount to product promotion. The second proposed claim also makes this same mistake, by claiming that the company's Shelf Intelligence Suite "allow(s) brands to have a more frequent and accurate measurement of how their products are represented in store". Claims about a product's effectiveness need to be sustained by reliable, independent, secondary sources. Company and company-partner provided sources are insufficient for this task.

Regards,  Spintendo  03:32, 7 October 2019 (UTC)

Notes

Partnerships

In July 2019, Trax announced a strategic partnership agreement with Kantar Group, a data, insights, and consulting company headquartered in London.

On July 22, 2017, Trax announced a partnership with Nielsen to develop and improve retail shelf-related technology for consumer product companies. Radhika Immedia 08:25, 11 October 2019 (UTC) — Preceding unsigned comment added by Radhika Immedia (talk • contribs)

Company announced a change in top management

Trax announced key organizational changes in February 2021. Co-founder and CEO Joel Bar-El is now Executive Chairman and will lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, will be appointed President to lead new growth initiatives, global partnerships/alliances and M&A.

Justin Behar, Chief Corporate Development Officer, is promoted to Chief Executive Officer. Behar joined Trax in 2018 as part of Trax’s acquisition of Quri, where he was a founder and CEO.

Radhika Immedia (talk) 05:20, 9 February 2021 (UTC)

Request edit in Partnerships section on 15 February 2021

• In January 2021, Trax announced a partnership with Blue Yonder to launch Dynamic Workforce Management. The technology will combine Blue Yonder's forecasting and scheduling capabilities along with Trax's on-demand retail workforce to help retailers solve issues in the store.:
• This is a new partnership announced by Trax and the section needs to be updated with the latest news.
• References supporting the possible change (format using the "cite" button):

Radhika Immedia (talk) 11:44, 15 February 2021 (UTC)

Hi Radhika Immedia, and thank you for your suggestion. I have decided against including it in the article because the edit requested is promotional. What is the nature of this "partnership" with Blue Yonder? The paragraph should so explain specifically, without resorting to marketing jargon like "partnership" or "solution." If the partnership is a software the two companies wrote together, the article should say just that. The paragraph should also explain what specific store issues are being solved. Additionally, you need to provide a reliable source as a citation. Press releases are not reliable sources, and the source you provided, while not a press release, was barely modified from the original on PRWeb.

As for the COI tag you removed from the article, it would be best if you consulted with the editor who placed the tag, Justanothersgwikieditor, to understand what problems they identified in the article and wish to see fixed before the tag is removed. I've done a bit of cleanup with the article, so it is in slightly better shape than before, but there is room for further improvement. Hope this helps, Altamel (talk) 05:47, 16 February 2021 (UTC)

References