Talk:Unique selling proposition/Archives/2018
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explore removing or substantially revising 'Evolution' section
The Evolution section is a 4-sentence paragraph with only one citation given: the book 'Culture Strategy'. It looks more like an insert to recommend a marketing book with a differing opinion than an encyclopedic reference. Further, the text seems to get wrong the premise of the book.
A quick search for reviews of the book suggest the author's premise that another marketing strategy appeals to the consumer's ideological self-image rather than product benefit differentiation:
- "The authors claim it is more effective to connect your brand to deep historical and cultural undercurrents in society than to simple, undifferentiated benefits claims. In other words, consumers often adopt brands to represent their ideological self image, not to solve problems." https://www.theinovogroup.com/review-cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands/
These two strategies are not mutually exclusive, either/or, but indeed either or both could be used. I.e. Apple products are positioned as "simple" compared to other products in the market AND appeal to consumer ego self-image. Domino Pizza, does not appear to be appealing to hidden consumer ideological self-image but rather just being fast pizza, fast food delivery. Thus "Evolution" is a misnomer where this is just an additional marketing strategy.
Suggest removing the section. Comments please before removal. Eturk001 (talk) —Preceding undated comment added 18:47, 26 June 2018 (UTC)
Added 'Advert section|date=June 2018' template to this section to ask for help. The use of 'mindshare marketing' is one example of 'meaningless buzzwords' presumably from the book cautioned against in template. Article is unencyclopedia, unless it's an article on the book itself. https://en.wikipedia.org/wiki/Template:Advert Eturk001 (talk) —Preceding undated comment added 18:55, 26 June 2018 (UTC)