VAC -Add Value of Communication

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This new theory of information as intangible matter that has changed everything was published in 1998 by Antxón Sarasqueta and presented at the University Complutense of Madrid (UCM) during the summer courses that took place in the town of El Escorial. The book is titled VAC, El Valor Añadido de la Comunicación (which in english is the acronym for Added Value of Communication), and was presented by the chairman of the multinational company Iberdrola, Iñigo Oriol, and the Commisary of Communications of the EU Commision, Marcelino Oreja. The meeting was attended by 150 engineries that participated in the debate about the theory of VAC and its new forms of measuring the information. See the cover of the book: http://www.sarasqueta.com/imagenes/bookvac.gif

This VAC system created the field of infometrics according with the information and the book published in 1998 that you can find in this URL address: http://www.sarasqueta.com/articulo.php?id=699: “It has been eleven years since the new system for the measurement of information was presented by Antxon Sarasqueta as a course for the University Complutense of El Escorial”.

"We are at a new dimension of our universe: information is the intangible material that makes everything tangible", Antxon Sarasqueta said when he presented his new scientific theory of the information, and the new VAC system.

This happened in 1998. Eleven years later, The New York Times ran a headline: "Researchers Train Minds to Move Matter". The american newspaper informed in July 21, 2009 of an experiment by a group of scientist which manipulated neuronal information so it could give mental orders to physical objects with pre programed information, so that those objects would move in any direction without physical contact.

As of today, there are daily publications throughout the world of investigations that confirm that information can be used as a basic material for the development of new systems in all types of activities.

The results and its potential depend on the management model of information. The principle that Sarasqueta established was the value of information per se. "Information is everything, and all value is in the information" In his book VAC, the added value of communication, which was presented during the academic conference, Sarasqueta told about his investigations, the structure and creation of the new system, its results, including the project Aldea Digital [1], created by him and utilized by the spanish Ministry of Education in 2,500 rural school throughout Spain (Aldea Digital project 1998).

More than a decade later, the VAC system has been applied in projects that encompass all types of areas; business, sociology, politics, and the electoral process. In all of these cases there has been the same result as its common denominator: increase the value obtained over prearranged objectives. The principle of information as an added value is confirmed”.

The results of this new scientific system has been published also in the front page of the spanish newspapper La Gaceta de los Negocios (5/26/2003). See the front page: http://www.indice-vac.com/img/vaccover.jpg