Taltopia

Taltopia, LLC
Type of business	Private
Type of site	Online Artistic Community
Founded	Los Angeles, California
Headquarters	Los Angeles, California
Key people	Allen Vartazarian, Co-Founder, Anthony Zanontian, Co-Founder
URL	www.taltopia.com
Registration	Required
Launched	February 28, 2008
Current status	Inactive

Taltopia was an online artistic community which connected aspiring artists with fans and talent industry professionals. It was launched in Los Angeles, California on February 28, 2008, by Allen Vartazarian, a UC Berkeley graduate, and Anthony Zanontian, a UC San Diego graduate.

Taltopia featured different forms of artistic expression, organized in a comprehensive category structure which currently includes Music, Art, Acting, Dance, Comedy, Modeling, and Other. Users can upload or embed images, audio, and video of their talent to be judged by the community of fans and critics.

Funding

Called FameSource in its inception, Taltopia received a name change and its first investment of $800,000^[1] in February 2008 from a private angel investor at an undisclosed valuation. Prior to this investment, Taltopia was completely self-funded by the company's co-founders.^[2]

Taltopia Features

Fame and Shame Voting System

Similar to Digg's voting structure, registered users on Taltopia were judged by a Fame and Shame voting system which increased or decreased a media's rating, respectively.

User Pages

Every user had a personal page at the URL http://www.taltopia.com/username, where username was replaced by their username. This page may list the user's name, physical attributes, interests, hobbies, experience, and so forth. It also exhibited the user's most recent work and his or her 'Fan Club'.

Famebucks

Famebucks were the pseudo currency used on Taltopia. The currency could be earned by using the site's features, purchased through PayPal, or donated by other registered users. Famebucks were used to self-promote and support other artists on the site.

Wall of Fame

Registered users bid with Famebucks on one of the 23 available spots to promote their media. The top spot was featured on the front page, giving further attention to the highest bidding talent.

Contests

Members could participate in two types of contests, sponsored and user-generated. Sponsored contests were put on by Taltopia's staff, often in partnership with sponsoring companies. These contests offered prizes and opportunities to participants. User-generated contests, on the other hand, were created by registered members who can set a contest description, duration, and requirements to enter. After voting was complete, winners of user-generated contests earned a prize-pool of Famebucks.

Castings

Industry professionals looking to recruit creative talent post casting/job notices; members could search for and apply to these opportunities by submitting content they had already uploaded to the site for consideration.

References

^ VentureBeat.com
^ Deborah Crowe (2008-04-07). "20 in their 20s". Archived from the original on 2008-04-21. Retrieved 2008-04-11. LA Business Journal

External links

Taltopia.com Official Site

[1] VentureBeat.com

[LA_Business_Journal-2] Deborah Crowe (2008-04-07). "20 in their 20s". Archived from the original on 2008-04-21. Retrieved 2008-04-11. LA Business Journal

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