Taptu was a social media and technology company that built platforms, tools and applications that enabled content on touch screen mobile devices, including phones running iOS and Android. Taptu was a privately held company that was founded in Cambridge, England, in 2007 and was funded by DFJ Esprit and Sofinnova. The company was based in Cambridge and Denver, Colorado, United States.
| Company type | defunct |
|---|---|
| Industry | Social Media |
| Founded | 2007 |
| Headquarters | Cambridge, UK |
| Products | Mobile Social News Aggregator, Mobile Search |
In September 2012, Taptu was acquired by Mediafed Ltd. The Taptu service shut down March 31, 2015,[1] a year before Mediafed went into administration.[2]
Products
editOriginal product
editTaptu's first product was a mobile search engine, provided as a website using html optimised for phones, and dedicated apps for iPhone and Android. It was closed in early 2011.
My Taptu
editIts other product was My Taptu, a social news aggregator that drew heavily on the company’s mobile search heritage but attempts to move them beyond search.[3] According to Taptu, the app, which was available on the iPhone and Android devices, was "aimed at solving information overload," or what Taptu calls "app hopping."[4] It presented all the information that a person "is into" in a "one- stop app" through "streams," or what CNET described as “content playlists.”[5] My Taptu tried to separate itself in the social news space by offering ways of personalization.
Recognition and awards
edit- Overall Mobile Search Company of the Year, Mobile Search Awards, September 2008[6]
- Best Search Provider 2008, Mobile Entertainment Awards[7][8]
- Commercial Category, MEX Design Competition[9]
- Red Herring Top 100 European Tech Startups, April 2008[10]
- Global Community Award, MobileMonday Peer Awards, February 2008[11]
- Meffys 2010, Winner of Content Discovery and Personalisation Award[12]
- TechCrunch Europas 2010, Highly Commended in the category of Best Mobile Start Up[13]
References
edit- ^ Crider, Michael (Mar 30, 2015). "Taptu News Reader Service Shutting Down, Developers Recommend Feedly As A Replacement".
- ^ "RSS feed service Mediafed goes into administration". 27 April 2016.
- ^ Butcher, Mike (November 9, 2010). "My Taptu arrives to take on Flipboard and Pulse in the touch aggregator stakes". TechCrunch.
- ^ Kiss, Jemima (9 November 2010). "My Taptu app took the visual news aggregator to mobile". The Guardian. London.
- ^ "Taptu releases new search apps for Android, iOS". Retrieved 9 January 2018.
- ^ "Taptu Takes Mobile Search Award". Mobile Marketing Magazine.
- ^ "ME Awards 2008: The winners in full". Mobile Entertainment.
- ^ "Taptu Wins "Best Search Provider 2008" at Mobile Entertainment Awards". Taptu Blog.
- ^ "Day One, MEX 2008 & the winners of the MEX Awards". Mobile User Experience.
- ^ "Taptu honoured as recipient of Red Herring Top 100 Europe list". Taptu Blog.
- ^ "MobileMonday Peer Awards Barcelona 2008". Mobile Monday Barcelona.
- ^ "Meffys 2010".
- ^ "TechCrunch Europas 2010".