Tastefully Simple, Inc. is a U.S. multi-level marketing company[1][2][3][4][5] that sells meal kits as well as signature seasonings, sauces and baking mixes, all prepared by adding two additional ingredients or less. Their TS EatWell products, which constitute 85% of the product line, are clean-label foods that contain no artificial colors, flavors or preservatives. The products are sold through a network of home-based commissioned distributors and online. As of 2019, the company employed roughly 75 people at its headquarters in Alexandria, Minnesota.
| Company type | Privately owned |
|---|---|
| Industry | Multi-level marketing |
| Founded | June 15, 1995 |
| Founders | Jill Blashack Strahan |
| Headquarters | , United States |
Area served | United States |
| Website | tastefullysimple.com |
History
editTastefully Simple was founded on June 15, 1995, by Jill Blashack Strahan. First operated out of a small shed, the company later established its headquarters in Alexandria, MN. It was founded as a multi-level marketing company and this model continues to be its largest selling channel. The company reported sales revenue of $110 million in 2011[5] and $82 million in 2013.[6] On July 8, 2014 the company laid off approximately 25% of its workforce.[6] Tastefully Simple celebrated its 25th anniversary in 2020.
Product Offerings
editThe company's products include meal kits, seasonings, sauces, baking mixes, and other prepared food items.
Distributors
editTastefully Simple's multi-level marketing distributors, known as "consultants," may be eligible to earn sales commissions on their own sales as well as additional income based on the sales of distributors who they recruit, and additional bonuses and incentives, including travel. The company reported having 23,680 distributors as of 2011.[5]
See also
edit
References
edit- ^ Glembocki, Vicki (May 27, 2011). "How Lia Sophia, Tastefully Simple and Pampered Chef are Taking Over Women's Social Lives". Philadelphia.
- ^ Garland, Susan B (December 19, 2014). "So Glad You Could Come. Can I Sell You Anything?". New York Times. Retrieved September 14, 2017.
- ^ "Why Rodan and Fields, Tastefully Simple, LuLuRoe and other multilevel marketing companies can be a bad deal for women". MarketWatch. September 3, 2017. Retrieved November 2, 2019.
- ^ "Tastefully Simple Inc". Bloomberg.com. Retrieved November 2, 2019.
- ^ a b c "Tastefully Simple Inc. (2012)". Direct Selling News. Retrieved November 2, 2019.
- ^ a b "Tastefully Simple trims 66 jobs at its Alexandria HQ". Star Tribune. July 9, 2014. Retrieved July 31, 2017.
External links
edit- tastefullysimple.com, the company's official website