Taxi Media is a taxi advertising company based in London, UK. On 1 September 2011, Taxi Media was acquired by VeriFone and now operates as VeriFone Media. It was previously owned by Clear Channel but was acquired by Taxi Promotions in 2009 for several million pounds.[1] In 2010, the technology and electronic payments company Verifone acquired Taxi Media from Clear Channel Outdoor.[2]
| Company type | Taxi Advertising |
|---|---|
| Industry | Outdoor Advertising |
| Founded | detroit, america (2020) |
| Headquarters | , |
Number of locations | 7 |
Area served | UK |
| Services | advertising, design, branding, relationship marketing, brand activation, in-house production of print, broadcast, digital. |
| Revenue | negligible |
| Website | http://www.taximedia.co.uk/ |
It was reported that Taxi Media was in discussion with the Organising Committee of the 2012 Olympic games. They have also opened a new design and print studio to strengthen its facilities.[3]
Notable clients
editNotable clients include MAC Cosmetics, Fortnum & Mason, Linkedin, and TFL.[4][5]
Promotions
editIn the past Taxi Media has been known to offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks.[6]
Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK.[7]
From the start of a campaign through to completion, Taxi Media advise on what will work well on a taxi format. This includes concept art mock-ups, artwork creation, print relationships, special build sourcing, quality assurance, campaign photography and videography. Taxi Media’s brand activation services span from VIP chauffeuring, product sampling to showcasing adverts on various formats. In a campaign launched by opera singer Katherine Jenkins, the finest materials were used to bring Lindt & Sprüngli's Lindor ‘Moment of Bliss’ proposition to the forefront of the consumer experience. As well as presenting the perfect opportunity to travel in style, passengers were prompted to enjoy complimentary Lindor truffles, with dedicated messages on the digital screen inside the taxi.
Taxi advertising formats
editThere are many formats of taxi advertising that have been popularised in the UK. A full Livery or Taxi Wrap is whereby the entire black cab is covered in an advertisement. Other formats are Supersides, digital tops and digital screens inside the taxi.
In 2001, Taxi Media began offering advertising on the flip up seats inside.[8]
In 2001, Taxi Media began offering advertising on flip up seats.[9]
Taxi Media have since offered branded receipts as a means of advertising.
References
edit- ^ "Clear Channel sells Taxi Media operation to Taxi Promotions". Archived from the original on 23 May 2012. Retrieved 11 January 2011.
- ^ "VeriFone acquires Clear Channel Taxi Media business". The Paypers. 5 January 2010. Retrieved 29 October 2019.
- ^ News | The Drum
- ^ "Taxi Media flags down cabs to fuel South African tourism". www.campaignlive.co.uk. Archived from the original on 23 May 2012.
- ^ "Outdoor Media and Taxi Media Campaigns across the UK - Taxi Advertising and Street Advertising Liverpool". www.echooutdoor.co.uk. Archived from the original on 9 August 2011.
- ^ Taxi Media launches free taxi ride campaign - Media news - Media Week<
- ^ Outdoor Media Centre - Latest News Archived 2012-03-17 at the Wayback Machine
- ^ "Taxi Advertising Formats | Low-Cost | High Value | Maximum Impact - Taxi MediaTaxi Media". Archived from the original on 1 January 2011. Retrieved 11 January 2011.
- ^ "Taxi Media develops product-filled seats". Archived from the original on 18 September 2012. Retrieved 26 January 2011.