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Founded in 1969 by Rei Kawakubo and established as a company in 1973, the brand's name is inspired by a line from Françoise Hardy's song "Tous les garçons et les filles". It gained popularity in Japan through the 1970s, before making its debut Paris show in 1981, where Kawakubo's heavy use of black, as well as distressed fabrics and unfinished seams, were viewed negatively by critics. Comme des Garçons produced many unusual styles through the 1980s and 1990s, many of which were disliked by experts, but nonetheless grew into a large commercially successful enterprise. The company has boutique stores in several countries, exhibits its main collections annually at the Paris Fashion Week, and also runs a line of perfumes.Photograph credit: Rhododendrites