Terragon Group Ltd is a Nigerian tech based company that uses data and analytics to help companies market their products in Africa. The company was founded in 2009 by Elo Umeh and Ayodeji Balogun and is headquartered in Lagos, Nigeria with operations in Kenya, Ghana, South Africa and India.[1][2]
| Company type | Private |
|---|---|
| Industry | Marketing Technology |
| Founded | 2009 |
| Headquarters | Lagos, Nigeria |
Key people | Elo Umeh (CEO), Ayodeji Balogun (CTO) |
| Website | terragongroup |
In 2015, Terragon Group released the first advertising mobile application in Africa called ‘Adrenaline’ which allows advertisers to buy inventory and organically generate channels and potential customers.[3][4][5]
In April 2018, Terragon raised a US$5million from TLcom Capital.[6] In November 2018, Terragon group acquired Bizense.[7]
In 2021, Terragon became the first African company to make it to the list of verified Customer Data Platform (CDP) companies.[8]
References
edit- ^ Nsehe, Mfonobong. "How Nigerian Tech Entrepreneur Elo Umeh Of Terragon Group Is Building An African Digital Powerhouse". Forbes. Retrieved 2022-01-01.
- ^ Mátùlúkò, Múyìwá (2019-01-15). "Why Terragon Group CEO, Elo Umeh waited 8 years before raising funding for his startup". Techpoint Africa. Retrieved 2022-01-01.
- ^ Emeka, Aginam (2015-03-01). "MWC 2015: Terragon to unveil first African mobile advertising app". Vanguardngr. Retrieved 2022-01-08.
- ^ "Three reasons why African mobile connectivity is misleading". The Africa Report.com. 2019-06-27. Retrieved 2022-01-01.
- ^ "Terragon urges the government to support the growth of data science in Nigeria, sends young talents to Tunisia". TechCabal. 2019-11-28. Retrieved 2022-01-01.
- ^ "Terragon raises $5m from TLcom Capital to boost data, marketing technology". The Guardian Nigeria News - Nigeria and World News. 2018-04-03. Retrieved 2022-01-01.
- ^ "Nigerian data analytics company Terragon acquires Asian mobile ad firm Bizense". TechCrunch. Retrieved 2022-01-01.
- ^ "Terragon Customer Data Platform (CDP) verified as a RealCDP and now equipped with Facebook Solution". The Guardian Nigeria News - Nigeria and World News. 2021-06-01. Retrieved 2022-01-01.
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