The Coffee House is a Vietnamese coffeehouse chain, created in 2014.[1] It is based in Ho Chi Minh City.[4]
 | |
| Industry | Coffee shop |
|---|---|
| Founded | 2014[1] |
Number of locations | 140[2] (2018) |
Area served | Vietnam |
Key people | Nguyễn Hải Ninh (CEO, founder)[3] |
| Revenue | ₫669 billion [2] (2018) |
| ₫2 billion [2] (2018) | |
| Website | thecoffeehouse |
As of March 2018, the chain has over 100 stores across Vietnam[5] that serve over 40,000 customers a day.[6] The CEO Nguyen Hai Ninh announced that the company plans to open as many as 700 outlets across Vietnam.[6][7]
The chain has been described as one of local Vietnamese coffeehouse chains, together with Highlands Coffee[4] or Cong Ca Phe,[7] that are together more popular in Vietnam than global chains like Starbucks.
In 2018, The Coffee House was second on Vietnamese coffee chain market in terms of revenue, after Highlands Coffee, and fourth in terms of profit (after Highlands Coffee, Starbucks and Phúc Long).[2]
In 2019, The Coffee House's revenue had an increase of nearly 30% compared to 2018, reaching 863 million VND.[8][9]
References
edit- ^ a b Nguyễn Đình Duy. "The Coffee House bất ngờ thay CEO: Founder Nguyễn Hải Ninh "nhường ghế" cho đồng sáng lập Seedcom" (in Vietnamese). Brands Vietnam. Retrieved December 29, 2019.
- ^ a b c d "Vietnamese-owned coffee chains show strong rise". VietNamNet Global. July 18, 2019. Retrieved July 22, 2020.
- ^ Nguyễn Đình Duy (May 10, 2019). "The Coffee House to boost production by 10-15% this year". Vietnam News. Retrieved May 12, 2020.
- ^ a b "Vietnamese coffee scene heats up while Starbucks takes its time". Nikkei Asian Review. August 14, 2018. Retrieved October 26, 2018.
- ^ "The Coffee House opens first store in Binh Duong Province". July 30, 2018. Retrieved October 26, 2018.
- ^ a b "The Coffee House to open 1st foreign store this year". Việt Nam News bizhub. March 29, 2018. Retrieved October 26, 2018.
- ^ a b Dang Khoa (August 16, 2018). "Global chains suffer as Vietnamese coffee lovers vote with their feet". VN Express. Retrieved October 26, 2018.
- ^ "Highland, Starbucks, Phúc Long, và The Coffee House -cuộc 'đại chiến' về kinh doanh như thế nào?". CAFE BUSINESS. December 22, 2020. Retrieved April 1, 2021.
- ^ ""Chúng ta có thể biết gì từ một đơn hàng của khách?" hay câu chuyện chuyển đổi số của The Coffee House để không phụ thuộc vào Now hay Grabfood". meovathay.vn. February 8, 2021.
