The GIST is a Canadian sports media company founded in 2017 by Roslyn McLarty, Jacie deHoop, and Ellen Hyslop. They run newsletters and a podcast called "The GIST of It". The GIST's content is written by women and provides coverage of both men's and women's sports, with a goal of connecting with people who felt left out of the sports community.[1]
 | |
| Company type | Private |
|---|---|
| Industry | News media |
| Founded | 2017 |
| Headquarters | Canada |
Area served | United States, Canada |
Key people | Roslyn McLarty, Jacie deHoop, Ellen Hyslop |
| Products | 4x-weekly sports news newsletter 3x-weekly sports business newsletter 3x-weekly college sports newsletter The GIST of It podcast |
| Members | Over 900,000 |
Number of employees | 40-50 |
| Website | www |
History
editThe GIST was started in late 2017, when friends and graduates of Queen's University at Kingston McLarty, deHoop and Hyslop launched a weekly newsletter to an initial group of 500 subscribers.[2] By 2022, the company had over 500,000 email subscribers across its three newsletters.[3]
In 2018, The GIST raised their initial funding of $100,000 through Toronto's DMZ incubator program. The group subsequently were invited to the Toronto Metropolitan University Future of Sport Lab and the LIFT Labs Accelerator via NBCUniversal.[4]
In 2020, the group's founders were named to the Forbes 30 Under 30 list in the media category.[5] The GIST were approved a $350,000 loan from the Business Development Bank of Canada in 2021, bringing their new funding across venture and state-backed credit incentives to $1.35 million.[6]
References
edit- ^ "These women are fighting to make sports news more accessible". CBC Sports. Retrieved December 20, 2022.
- ^ "Toronto-based startup The Gist offers sports news by women, for women". Toronto Star. Retrieved December 20, 2022.
- ^ Fischer, Sara (August 20, 2022). "Women's sports commanding bigger rights deals". AXIOS.
- ^ "How three friends launched a sports newsletter geared to women". The Globe and Mail. Retrieved December 20, 2022.
- ^ "The GIST". Forbes. Retrieved December 1, 2022.
- ^ Etherington, Darrell (May 19, 2021). "Women-led sports media startup The GIST raises $1M to challenge sports reporting norms". TechCrunch. Retrieved November 7, 2023.