Underwear Expert started as a men's underwear blog and transitioned to a subscription based online retailer offering a curated underwear subscription with over 50 brands, featuring underwear styles, advice and reviews, fabric glossary, men's underwear trend analysis and style and service-oriented content.[1][2] According to the New York Times, The Underwear Expert is a "comprehensive website dedicated to researching, testing, reviewing and even curating for sale underpants."[3]
Type of site | E-Commerce |
|---|---|
| Available in | English |
| Owner | Michael Kleinmann |
| Editor | Michael Kleinmann |
| URL | www |
| Launched | 2011 |
Michael Kleinmann is CEO of the company.[4][5][6] Kleinmann was president and COO of Freshpair from 2001 to 2011, before starting up The Underwear Expert.[7][8] Kleinmann also writes men's underwear articles for The Huffington Post.[9]
While comfort and fit are important when underwear shopping, Kleinmann claims that men’s underwear is now a fashion item, with no less than 600 brands producing them.[1][3] He compares the underwear movement to sneakers, just another outlet for expression, with many fabric, style and color choices becoming available on the market.[7]
References
edit- ^ a b "A Conversation with the Underwear Expert". Blacksocks. July 25, 2012. Retrieved 1 November 2013.
- ^ Zach Carter; Sam Stein; Arthur Delaney (15 July 2014). "Improving Economy Means Less Slack In Men's Waistbands". The Huffington Post. Retrieved 19 July 2014.
- ^ a b Guy Trebay (November 24, 2015). "A Pair of Boxers for $400? Men's Underwear Goes High-End". The New York Times. Retrieved December 7, 2015.
- ^ "Michael Kleinmann". 312 Chicago Phoenix. Retrieved 1 November 2013.
- ^ "Underwear Terminology". Men's Health. February 23, 2012. Retrieved 1 November 2013.
- ^ Eric Wilson (May 23, 2013). "Less Ab, More Flab". The New York Times. Retrieved 1 November 2013.
- ^ a b Amy Odell (April 9, 2009). "Statement Manties Are the New Sneakers". New York Magazine The Cut. Retrieved 1 November 2013.
- ^ Cindy Perman (July 14, 2010). "Are We in a Recovery? Check the Underwear". CNBC. Retrieved 1 November 2013.
- ^ "Michael Kleinmann". Huffington Post. Retrieved 1 November 2013.