"Toda" (transl. "All") is a song by Puerto Rican singers Alex Rose and Rauw Alejandro. It was released for digital download and streaming as a single by Los Oídos Fresh on December 22, 2017. A Spanish language R&B song, it has been credited for helping the genre reach a more mainstream audience. It marked both artists their first entry on US BillboardHot Latin Songs, and became a top-20 hit in multiple Latin American countries, such as Argentina and Peru. An accompanying lyric video was released simultaneously with the song.
A remix of "Toda" with Cazzu, featuring Lenny Tavárez & Lyanno was released on May 31, 2018, as the lead single from Rose's debut studio album ENR (2022). The track received a positive review from a Rolling Stonemusic critic, who complimented the singers' vocals and named it the "definitive Spanish-language R&B hit" of the year. The remix was commercially successful, being certified 22× platinum (Latin) in the United States. The accompanying music video, released simultaneously with the song, has received over 1.5 billion views on YouTube.
Alex Rose was born in 1993 in Carolina, Puerto Rico. During his childhood, his parents used to play salsa music for him to dance, which became his first connection with music. He began songwriting at the age of 14, and subsequently released his first official single, "Orgasmo" in May 2016.[1][2] After releasing several singles, he collaborated with Rauw Alejandro on "Toda". The song was released for digital download and streaming as a single by Los Oidos Fresh on December 22, 2017.[3] The accompanying lyric video was released simultaneously with the song.[4]
Musically, "Toda" is a Spanish language R&B song,[5] written by Rose and Alejandro. It runs for a total of four minutes.[3] The sensual lyrics include, "Seré tuyo por esta noche / Te soltaras antes que desabroche el cinturón / Dime que posiciones tú quieres / Sé que tienes novio pero a mi es que me prefieres / Seré tuyo por esta noche" (I'll be yours for tonight / You'll let go before I unbuckle the seatbelt / Tell me what positions you want / I know you have a boyfriend but you prefer me / I'll be yours for tonight).[6]
Ayana Rashed from Respect gave "Toda" a positive review, labeling the song as one "that broke both artists in the international urban scene", while crediting it for helping "the genre reach a more mainstream audience".[7] The track debuted at number 32 on the US BillboardHot Latin Songs chart on October 27, 2018, becoming both Rose and Alejandro's first entry. It reached its peak of number 29, the following week.[8][9] The song also peaked at number 7 in Costa Rica,[10] and reached the top 20 in Argentina,[11] Dominican Republic,[12] Honduras,[13] Nicaragua,[14] and Peru.[15]
In April 2018, Alejandro teased the release of a remix for "Toda" on Twitter, using the hashtag #TodaRemix.[16][17] On May 19, 2018, he shared the artwork for the remix, confirming that it would be a collaboration between himself, Rose, Lenny Tavárez, Lyanno, and Cazzu. He also announced that it would be released on June 1, 2018.[18] The remix was released for digital download and streaming by Oidos Fresh on the specified date,[19] as the lead single for Rose's debut studio album ENR (2022). It was included as the last track on the album.[20]
A screenshot from the music video, depicting Alejandro singing in the street.
Elias Leight from Rolling Stone credited "Toda (Remix)" as the "definitive Spanish-language R&B hit" of the year, labeling it "a sort of R&B counterpart" to "Te Boté", while noting "the careful doses of melisma in Rose's first verse, the smartly arranged backing vocals in Tavárez's hook, [and] the sky-high cry Alejandro lets out before passing the baton to Cazzu".[5]
In Spain's official weekly chart, the song peaked at number 45. It was also certified double platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 120,000 units in the country.[21][22] In the United States, the remix was certified 22× platinum (Latin) by the Recording Industry Association of America (RIAA), for track-equivalent sales of over 1,320,000 units in the United States.[23] The accompanying music video was released simultaneously with the song. As of January 2023, it has received over 1.5 billion views on YouTube.[24]
