The Topato Corporation (styled as TopatoCo) is a widely recognized online retailer of webcomics and related merchandise. It was established around 2004 by artist Jeffrey Rowland.
| Company type | Private |
|---|---|
| Industry | Online retail |
| Founded | Oklahoma, US (2004) |
| Founder | Jeffrey Rowland |
| Headquarters | , US |
Area served | Worldwide |
| Products | Clothing, stickers, books |
| Website | topatoco |
History
editAfter Jeffrey Rowland[1] lost his job in 2004,[2] he started TopatoCo to help sell shirts, stickers, and other merchandise linked to his webcomics. When the 2004 presidential election was won by George W. Bush, Rowland designed a satirical T-shirt and sold 1000 of them in one month.[2]
Rowland later expanded the business to ship products ordered from friends' websites, who in 2007 moved their retailing to TopatoCo.[3] While Rowland founded the company while living in Oklahoma, by June of 2005 he had moved to Easthampton, Massachusetts.[4] In a 2009 interview, Rowland stated that he considered the business to be "mundane" in comparison with the creative development of comics, often interfering with the time he wanted to spend doing comics.[2]
The company has been described as "perhaps the largest and most recognizable E-tailer of webcomic merchandise" by Caleb Goellner in ComicsAlliance[2] and takes its name from the Topato Potato character in Rowland's Wigu Adventures.[3] Rowland has described the company's business philosophy as being "give digital stuff away for free, sell real stuff".[2]
In 2013, the company started Make That Thing, a Kickstarter fulfillment service.[5]
Clients
editSome cartoonists involved from the early days of the company are Jonathan Rosenberg, Richard Stevens, John Allison and Meredith Gran.[2] In a 2008 interview, Rowland stated that the "big guys" in terms of clients were Dinosaur Comics and Dr. McNinja.[1] Other clients include Questionable Content,[6] MS Paint Adventures,[7] and Girl Genius.[8] The company found in 2009 that it was growing too quickly, and reluctantly turned down some potential clients.[2]
List of creators
edit| Creator[9] | Notable Title(s) | Additional Note(s) |
|---|---|---|
| Abby Howard, Black Tabby Games | Scarlet Hollow | |
| Slay the Princess | ||
| Alex Schmidt | Secretly Incredibly Fascinating | |
| Andrew Hussie | MS Paint Adventures | |
| Anthony Clark | Beartato | |
| A. Senna Diaz | Dresden Codak | |
| Asymmetric Publications | Kingdom of Loathing | |
| Becky Dreistadt, Frank Gibson | Becky & Frank! | |
| Brandon Bird | ||
| Chris Hastings | The Adventures of Dr. McNinja | |
| Cohen Edenfield | Skulltenders | Features KC Green, Jess O’Brien, and Amber Carr |
| Dave Kellett | Sheldon | |
| David Malki | Wondermark | |
| Dorothy Gambrell | Cat and Girl | |
| Erin McKeown | ||
| Evan Dahm | ||
| Gene Ambaum | Library Comic | Illustrated by Willow Payne |
| Unshelved | Illustrated by Bill Barnes | |
| Ian McConville, Matthew Boyd | Three Panel Soul | |
| Ian Worthington | Worthikids | |
| Jeffrey Rowland | Topatoco Founder | |
| Jeph Jacques | Questionable Content | |
| Jessica Hayworth | ||
| Jess Fink | ||
| John Allison | ||
| John Hodgman | ||
| Jon Rosenberg | Scenes from a Multiverse | |
| Goats | ||
| Jonathan Coulton | ||
| Joey Comeau | A Softer World | Illustrated by Emily Horne |
| Julia Wertz | ||
| Kate Beaton | Hark! A Vagrant | |
| Kate Leth | Affiliated with Night Vale Presents | |
| KC Green | Gunshow | |
| KoiBeat | ||
| Kory Bing | Skin Deep | |
| Lucy Knisley | ||
| Machine of Death | Anthology edited by Ryan North, Matthew Bennardo, and David Malki | |
| Mattie Lubchansky | ||
| MC Frontalot | ||
| Michael Kupperman | ||
| Niel Cicierega | ||
| New Leaf Literary | Cassandra Clare | |
| Holly Black | ||
| Leigh Bardugo | ||
| Liz Climo | ||
| Night Vale Presents | Alice Isn't Dead | |
| The Orbiting Human Circus | Written by Julian Koster | |
| Welcome to Night Vale | ||
| Within the Wires | ||
| Oh Joy Sex Toy! | Originally created by Erika Moen | |
| Olive Rae Brinker | Rae the Doe | |
| Olivia Jaimes | Nancy | Continuation of the 1938 Ernie Bushmiller comic of the same name |
| Phil & Kaja Foglio | Girl Genius | |
| Post Everything Productions | The Story Must Be Told | |
| Richard Stevens | Diesel Sweeties | |
| Rosemary Mosco | Bird and Moon | |
| Ryan North | Dinosaur Comics | |
| Sarah Jolley | The Property of Hate | |
| Sam Logan | Sam & Fuzzy | |
| Shen (Andrew Tsyaston) | Shen Comix | |
| Smallbu Animation | Co-created by Lindsay and Alex Small-Butera | |
| This Modern World | Tom Tomorrow | |
| Tom Siddell | Gunnerkrigg Court | |
| Trudy Cooper, Doug Bayne | Oglaf | |
| twistCMYK | ||
| Upright Citizens Brigade Theatre | Mission to Zyxx | |
| Ursula Vernon | Red Wombat | |
| Will Flanary | Dr. Glaucommflecken |
References
edit- ^ a b Marshall, Rick (21 March 2008). "Interview: Jeffrey Rowland on TopatoCo and 'Overcompensating'". ComicMix. Retrieved 12 September 2012.
- ^ a b c d e f g Goellner, Caleb (5 October 2009). "TopatoCo's Jeffrey Rowland On 'Overcompensating' and the Wild West of Webcomics". ComicsAlliance. Archived from the original on 25 January 2013. Retrieved 14 September 2012.
- ^ a b "What is This Whole Thing About Anyway". TopatoCo website. TopatoCo. Retrieved 12 September 2012.
- ^ McHenry, Sarah (2017-08-28). "Wizards and Comics and Dinosaurs! Oh My!". Take Magazine. Retrieved 2024-11-02.
- ^ Macdonald, Heidi (2013-03-14). "More details on Make That Thing, TopatoCo's Kickstarter Fulfillment House". ComicsBeat.
- ^ Braff, Mike (29 November 2009). "The FUNN-e-PAGES: Overcompensating". Suvudu. Retrieved 14 September 2012.
- ^ Chen, Jialu (2 August 2011). "See you in the funny pages". The Boston Globe. Retrieved 14 September 2012.
- ^ MacDonald, Heidi (12 October 2012). "Girl Genius hands over retail business to TopatoCo". The Beat. Retrieved 18 October 2024.
- ^ "Topatoco". Topatoco. 8 November 2024. Archived from the original on 7 November 2024. Retrieved 8 November 2024.
