Tramontina is a family-run Brazilian metallurgical company founded in 1911 by italian immigrant Valentin Tramontina. The company manufactures cutlery, cookware, home appliances, and tools for agriculture, gardening, industrial work, automotive maintenance, civil construction, and electrical repair. It's the most traditional cutlery in Brazil and the largest company of such nature in the Americas. It's headquartered in the city of Carlos Barbosa, Rio Grande do Sul. It has about 10 thousand employees and it's present in 120 countries.
 | |
| Company type | Sociedade Anônima |
|---|---|
| Industry | Kitchenware |
| Founded | 1911 |
| Founder | Valentin Tramontina |
| Headquarters | , |
Area served | Worldwide |
| Products | cookware, pressure cookers, flatware, tableware, kitchen tools, kitchen accessories, home appliances, hand tools, power tools |
| Revenue |  R$8.3 billion (2020)[1] |
Number of employees | 10,000 |
| Website | www |
History
editThe company was founded in 1911 by Valentin Tramontina,[2] the son of Italian immigrants from the village of Poffabro, town of Frisanco, in the Friuli region of northeast Italy.[3] The current president is Clovis Tramontina.
Today Tramontina is one of the most important companies of southern Brazil, having ten factory plants around Brazil, eight in Rio Grande do Sul, in the cities of Carlos Barbosa, Farroupilha, and Garibaldi, one in Belém, Pará, and the other in Recife, Pernambuco.
Product lines
editThe company currently produces more than 22,000 items, intended for different segments. The company has a strong presence also in the international market, exporting to over 120 countries. The organization of the plants are given as follows:
- Tramontina Belém, located in Belém, as supplementary[clarification needed] produces wood furniture, cutting boards, wooden tool handles and utilities;
- Tramontina Cutelaria, located in Carlos Barbosa, produces knives (kitchen, professional sports), pocket knives, scissors, skewers, everyday cutlery, kitchen utensils and pots, shapes and aluminum non-stick sleepers;
- Tramontina Delta, located in Recife, produces plastic chairs, tables and toys;
- Tramontina Eletrik, also located in Carlos Barbosa, produces accessories for conduits, switches, sockets, junction boxes and aluminum accessories for electricity transmission networks;
- Tramontina Farroupilha, located in Farroupilha, produces cookware, tableware, cutlery and utensils for stainless steel kitchens;
- Tramontina Garibaldi, located in Garibaldi, produces hammers, hatchets, wrenches, screwdrivers, pliers, pincers, chisels, planes, levels, saws and handsaws;
- Tramontina Madeiras, located in Encruzilhada do Sul, produces pine panels, straight and corner shelves, bookcases and housewares;
- Tramontina Multi, also located in Carlos Barbosa, produced wheelbarrows, rakes, hoes, picks, shovels, scythes, sickles, rakes, diggers, lawn mowers, gardening and pruning shears;
- Tramontina TEEC, also located in Carlos Barbosa, produces sinks, vats, tanks, hoods, cooktops, ovens, trash cans, plant pots and accessories.
Distribution
editIn the domestic market, the company has six distribution centers – in Barueri, Belém, Carlos Barbosa, Goiânia, and Salvador, and four Regional Sales Offices – in Belo Horizonte, Curitiba, Porto Alegre, Recife, and Rio de Janeiro.
Stores
editThe company has two retail stores in Rio Grande do Sul assembled exclusively with brand products, in the city of Carlos Barbosa and another in Farroupilha.
In 2013, Tramontina opened its first concept store in the city of Rio de Janeiro, the T store. The city was chosen, according to Clovis Tramontina, president of the company, due to its hosting of international proportion such as the 2014 FIFA World Cup and the 2016 Summer Olympics. According to him, the store will be a kind of laboratory where products will be offered first-hand to customers. In 2015, a second store in Brazil was inaugurated in Salvador, and the first outside Brazil was opened in Santiago, Chile.
International
editOutside of Brazil, Tramontina has distribution and sales offices in South Africa, Germany, Australia, Chile, Uruguay, Argentina, China, Singapore, Colombia, United Arab Emirates, Ecuador, United States, Honduras, Mexico, Nigeria, Panama, Peru, Russia, United Kingdom and Trinidad and Tobago.
Employment
editTramontina has over 10,000 workers worldwide.
Sports
editTramontina also sponsors Carlos Barbosa's Futsal team Associação Carlos Barbosa de Futsal (ACBF), the largest team in Brazil.
References
edit- ^ "Tramontina had revenue of R$8.3 billion in 2020, 39% above previous year" (in Portuguese). Gaúcha ZH. 5 January 2021. Retrieved 29 March 2021.
- ^ Institutional: History Archived 30 June 2016 at the Wayback Machine
- ^ I discendenti dell’impero commerciale brasiliano “Tramontina” ospiti a Frisanco Archived 3 March 2016 at the Wayback Machine (in Italian)