Treasure Data is a privately held company that provides customer data platforms in the form of data management and analytics software. The company developed Fluentd, a cross-platform open-source data collection software. Treasure Data is used by more than 450 organizations worldwide,[3] including AB InBev,[4] Subaru,[4] Stellantis,[5] Yum! Brands,[6] and US Soccer.[7]
| Company type | Private |
|---|---|
| Industry | Digital marketing |
| Founded | 2011 |
| Headquarters | |
Key people |
|
| Products | Customer data platforms, Fluentd |
Number of employees | ~700[2] (2023) |
| Website | treasuredata |
History
editKazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011.[4][2][8] Yahoo! founder Jerry Yang was one of Treasure Data's angel donors.[2] In that same year, the company created Fluentd, a cross-platform open-source data collection software project, written primarily in Ruby (a programming language developed by Yukihiro Matsumoto, another investor in Treasure Data).[9]
Treasure Data secured $5 million in Series A funding backed by Sierra Ventures in 2013.[10] The company would later raise $15 million in Series B funding led by Scale Venture Partners in 2015.[1]
In 2018, Treasure Data was purchased by Arm Ltd., a British semiconductor and software design company, owned by the Softbank Group, a Japanese multinational investment holding company.[11] Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform.[12] When Arm was acquired in 2021 by NVIDIA for $40 billion, Arm's IoT Services Group (Treasure Data) was not included in the sale.[13] As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion.[14][15] Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time.[3][16]
Gartner recognized Treasure Data as an industry leader in its 2024 Magic Quadrant for Customer Data Platforms report, alongside Salesforce, Tealium and Adobe.[17]
References
edit- ^ a b "Treasure Data Raises $15M Series B to Analyze Data in Cloud". Wall Street Journal. January 15, 2015. Retrieved 24 October 2024.
- ^ a b c d Peters, Alexa (Winter 2023). "Treasure Data Overcomes Adversity to Get to the Top". Minority Business Entrepreneur Magazine. pp. 22–25. Retrieved 24 October 2024.
- ^ a b Schwartz, Ben (November 18, 2021). "Treasure Data Wraps up Largest-Ever CDP Funding Round". CMSWire.
- ^ a b c Wayner, Peter (April 1, 2022). "How Treasure Data captures, analyzes and uses customer data". VentureBeat. Retrieved 24 October 2024.
- ^ Dicksen, Ben (July 12, 2023). "VentureBeat Transform Day 1: Moving fast with care advised for AI adoption". VentureBeat. Retrieved 24 October 2024.
- ^ Maze, Jonathan (July 6, 2023). "Yum Brands takes a step to collect data on more of its customers". Restaurant Business Online. Retrieved 24 October 2024.
- ^ Wood, Chris (September 23, 2021). "U.S. Soccer uses customer data platform to make marketing automation personal". MarTech. Retrieved 24 October 2024.
- ^ "Sadayuki Furuhashi". Innovators Under 35. MIT Technology Review. 2021. Retrieved 24 October 2024.
- ^ Woodie, Alex (January 18, 2023). "Fluentd Rides Wave of Roll-Your-Own Observability". Datanami. Retrieved 24 October 2024.
- ^ Gage, Deborah (July 24, 2013). "Treasure Data Raises $5M for Big Data Analytics". Wall Street Journal. Retrieved 24 October 2024.
- ^ "SoftBank-Owned ARM Is Said to Agree to Buy Treasure Data". www.bloomberg.com. 29 July 2018.
- ^ Condon, Stephanie (October 15, 2018). "Arm brings Intel, Arduino, myDevices into the Pelion IoT platform ecosystem". ZDNet. Retrieved 24 October 2024.
- ^ "Arm unit Treasure Data to seek buyer or IPO before Nvidia sale". Nikkei Asia. November 19, 2020. Retrieved August 2, 2021.
- ^ King, Ian; McBride, Sarah (July 20, 2020). "Softbank Hires Goldman for $1 Billion Treasure Data Sale". Bloomberg.
- ^ Condon, Stephanie (7 July 2020). "Arm proposes spinning off IoT businesses into new Softbank-owned entities". ZDNet. Retrieved 13 July 2020.
- ^ Adebayo, Kolawole Samuel (November 3, 2021). "Enterprise customer data platform Treasure Data gets $234M backing from SoftBank and others". VentureBeat. Retrieved 24 October 2024.
- ^ Yoo, Hana (February 22, 2024). "CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment"". AdExchanger. Retrieved 24 October 2024.