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Treebo Hotels

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Treebo Hotels is an Indian hotel chain that operates on a franchising model.[1][2] As of October 2023, Treebo Hotel owns over 1000 hotels in 120 cities throughout India.[3][4][5]

Treebo Hotels
Founder
  • Sidharth Gupta
  • Rahul Chaudhary
  • Kadam Jeet Jain
Founded atIndia
HeadquartersBengaluru
ServicesHotels
Staff500+ employees
Websitewww.treebo.com

History

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Treebo Hotels was founded in June 2015 as Zipotel by the IIT Roorkee graduates Sidharth Gupta, Rahul Chaudhary and Kadam Jeet Jain.[6][7] Treebo Hotels won the award for the "Best Budget Hotel" category in the Lonely Planet Travel and Lifestyle Leadership Awards 2017.[8]

In July 2016, Treebo raised a $17 million round of investment.[6][9] In August 2017, Treebo raised an additional investment round of $34 million.[10] As of now, Treebo has raised $57 million and is backed by SAIF Partners and Matrix India Partners as investors. In May 2018, Treebo made its first acquisition of the online events discovery platform Events High.[11] In November 2018, Treebo launched three sub-brands (Trip, Trend, Tryst) as part of its new branding strategy.[12] Treebo Trip Hotels offer basic comforts, Treebo Trend Hotels are the major chunk of properties, and Treebo Tryst Hotels are the premium Treebo properties.[13]

In 2018, online travel agency MakeMyTrip dropped Treebo from their listings which led to a major hit on their revenues. They had to lay off 70-80 employees.[14] Treebo Hotel's losses jumped to ₹115 Crore ($13.8 million USD) in 2018.[15] But from August 2018, the company has managed to slash its cash burn by over 80 per cent and according to its Registrar of Companies (RoC) filings, Treebo aims to double its revenue growth and attain profitability by 2021. For this, Treebo added another source of income, Hotel Management CMS SuperHero, a SaaS platform to cater to hotels that are not Treebo branded, remove minimum guarantee for hotel owners, and as part of minimizing the cash burn. In July 2019, 100-120 employees were laid off following a failed fourth round of investment.[16] The Hotel Superhero model that launched in August 2019 has over 300 properties across the country.

In October 2020, Treebo Hotels raised $6 million in its Series C funding round from its existing investors as bridge financing to continue its survival.[17]

Treebo Hotels is headquartered in Bengaluru, India.[18] It is aiming to be a budget hotel brand as opposed to competing aggregators and networks like OYO Rooms.[19]

References

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  1. ^ "800+ Properties, 80+ Cities, 3 Years: Why Treebo Credits Its Success To 'DNA Of Guest Service'". Retrieved 10 November 2016.
  2. ^ "These online budget hotel startups swear by the full inventory model'". Retrieved 25 September 2016.
  3. ^ "Expect gross booking value to rise five-fold in two years, says Treebo Hotels' Gupta". Retrieved 14 February 2017.
  4. ^ "Most people running hotels are not career hoteliers or professionals, but businessmen, says Sidharth Gupta, co-founder of Treebo Hotels'". Retrieved 12 September 2016.
  5. ^ "Treebo Hotels eyes 1,500 properties in 150 cities by 2018". Retrieved 12 September 2016.
  6. ^ a b "India's Treebo Hotels raises $17 million for its budget hotel network'". Retrieved 22 July 2016.
  7. ^ "Saif & Matrix Invests $6 Mn In Ex-Myntra Executive Tech Enabled Hotel Chain Startup Treebo'". Retrieved 23 June 2015.
  8. ^ "TREEBO wins the 'best budget hotel' award at lonely planet travel and lifestyle leadership awards". www.internationalnewsandviews.com. Retrieved 13 January 2020.
  9. ^ "Treebo Hotels raises Rs 112 crore in new funding round". Retrieved 22 July 2016.
  10. ^ Meha Agarwal (30 August 2017). "Budget Hotel Chain Treebo Hotels Raises $34 Mn In Series C Funding". Inc42.com. Retrieved 20 December 2019.
  11. ^ Meha Agarwal (31 May 2018). "Treebo Hotels Makes Its Acquisition Debut With Events High". Inc42.com. Retrieved 20 December 2019.
  12. ^ "Treebo launches 3 sub-brands for hotel portfolio, replaces company's logo". Thehindubusinessline.com. 21 November 2018. Retrieved 20 December 2019.
  13. ^ "The Story Behind Our New Branding - Treebo Blog". Treebo Hotels. Retrieved 13 January 2020.
  14. ^ www.ETtech.com. "Treebo lays off 70-80 employees - ETtech". ETtech.com. Retrieved 1 September 2018.
  15. ^ www.entrackr.com. "Treebo performance in FY18: Losses jumped to Rs 115 Cr while revenue stood at Rs 47 Cr". Entrackr. Retrieved 29 October 2018.
  16. ^ Aditi Shrivastava (12 June 2019). "Treebo fires 120 employees, blames failed funding". Indiatimes.com. Retrieved 20 December 2019.
  17. ^ Gooptu, Biswarup (8 October 2020). "Treebo Hotels raises $6 million in funding led by existing investors". The Economic Times.
  18. ^ "Treebo Hotels: Improving customer experience by using technology". Retrieved 22 July 2016.
  19. ^ "We are not an aggregator, we are a budget hotel brand: Sidharth Gupta'". Retrieved 16 September 2015.


   

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