TrustRadius is a buyer intelligence platform for business technology. It provides detailed product info, user reviews, pricing, and research tools.[1][2]
 | |
| Company type | Private |
|---|---|
| Industry | Technology, Software |
| Founded | May 2012 |
| Founder | Vinay Bhagat |
| Headquarters | Austin, Texas, United States |
Key people |
|
Number of employees | 65 |
| Website | www |
History
editTrustRadius was launched by Vinay Bhagat in 2012, initially offering a platform for detailed, long-form reviews that captured the voice of the customer at scale.[3] In 2020, the company launched intent data and integrated with Salesforce.[4] That same year, TrustRadius introduced pricing pages, allowing potential buyers to access product pricing without needing to engage with sales representatives.[5][6]
In 2021, TrustRadius launched integrations with 6sense,[7] LinkedIn,[8] and Demandbase, providing additional intent data capabilities.[9][10] The following year, in 2022, the company added features that allowed for more comprehensive product profiles.[11] At the same year the company was named one of the best remote work companies by Quartz,[12] and won the Killer Content Award by Demand Gen Report.[13][14]
By 2023, TrustRadius expanded its product coverage by five times. The company also introduced more intent data integrations, including a partnership with Intentsify, and launched lead capture capabilities on vendor product pages, making it easier for buyers to engage with vendors.[15][16] Additionally, TrustRadius partnered with LinkedIn to embed content from its reviews and product scores on the LinkedIn platform. At the same time, the company was ranked 330 on Forbes America's Best Startup Employers list[17] and included in the Inc. 5000 list.[18]
In 2024, TrustRadius launched a partnership with ZoomInfo.[19] The company also introduced an Integrated Content Syndication Network, to generate leads for customers by using intent data and content from TrustRadius.[20][21]
References
edit- ^ "Technology and innovation environment most important for business during a crisis, finds EIU report". Economist Impact - Perspectives. Retrieved 2024-10-08.
- ^ Jones, Andrew (2015-12-16). "New TrustRadius marketing automation report uses updated scoring algorithm". VentureBeat. Retrieved 2024-10-08.
- ^ "The Entrepreneurial Journey: TrustRadius' Vinay Bhagat | Built In Austin". Built In. Retrieved 2024-10-04.
- ^ "TrustRadius Connector for Salesforce". TrustRadius. Retrieved 2024-10-04.
- ^ "14 Best SaaS Pricing Page Examples in 2024". www.webstacks.com. Retrieved 2024-10-04.
- ^ "TrustRadius Reflects our Commitment to Creating Fanatical Customers". Prophix. Retrieved 2024-10-04.
- ^ "6sense TrustRadius Integration | Partner Network". 6sense.com. Retrieved 2024-10-04.
- ^ Lindenau, Kelly (2022-03-17). "TrustRadius Announces LinkedIn Matched Audiences Integration". Demand Gen Report. Retrieved 2024-10-04.
- ^ "TrustRadius Integrates With Demandbase For Account-Based Marketing". Martechvibe | Where Technology Powers Marketing. 2022-03-31. Retrieved 2024-10-04.
- ^ Davis, Kim (2022-03-30). "TrustRadius, Demandbase One announce intent integration". MarTech. Retrieved 2024-10-04.
- ^ "Top 5 product review sites for SaaS". www.kalungi.com. Retrieved 2024-10-04.
- ^ "Best Companies To Work From Home 2022". Quartz. Retrieved 2024-10-04.
- ^ "Our Accolades & Achievements". INFUSE. Retrieved 2024-10-04.
- ^ Lindenau, Kelly (2022-03-16). "Meet The Winners Of The 2022 Killer Content Awards". Demand Gen Report. Retrieved 2024-10-04.
- ^ Sonnenberg, Anna (Kuehl) (2023-08-23). "Best Software Review Sites: TrustRadius". B2B SaaS Reviews. Retrieved 2024-10-04.
- ^ "TrustRadius Recipe: Drive Reviews and Customer Proof". support.pendo.io. Retrieved 2024-10-04.
- ^ "TrustRadius". Forbes. Retrieved 2024-10-04.
- ^ "No.3,686 TrustRadius". inc.com. Retrieved 2024-10-04.
- ^ "ZoomInfo Wins 2024 TrustRadius Tech Cares Award for Reducing e-Waste in Landfills, Donating Electronics to Those in Need". www.biia.com. Retrieved 2024-10-04.
- ^ "TrustRadius 2024 Report: Why INFUSE is a Top-Rated Demand Provider". INFUSE. Retrieved 2024-10-04.
- ^ "Set Up Intent for TrustRadius Integration". demandbase.com. Archived from the original on 2022-07-01. Retrieved 2024-10-04.