Umaru Sanda Amadu is a Ghanaian media personality and broadcast journalist on Citi FM and Citi TV conglomerate. He anchors news bulletins including Eyewitness News on radio and CitiNewsroom on TV.[1][2][3] He also hosts the weekly FaceToFace personality-driven discussion show on Citi TV.[4] Umaru Sanda is known in the media fraternity as the 'cowboy journalist'; taking inspiration from his days as a herdsman before joining the media profession.[5] He is the youngest of seven children – three brothers and four sisters – who did not have formal education.

Umaru Sanda Amadu
Umaru Sanda Amadu at Citi TV
Born
Umaru Sanda Amdu

(1987-02-02)2 February 1987
Accra, Ghana
Other namesCowboy Journalist
Alma materGhana Institute of Journalism
OccupationBroadcast journalist
Years active2010–present
Known forCiti FM (97.3) (radio) Ghana

Education

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Umaru Sanda Amadu completed his basic education at the Asutsuare Junction D/A Basic School located in the Shai Osudoku District then Dangme West of the Greater Accra Region.[6] Upon graduating in 2003, he was awarded a district scholarship to pursue high school education at Tema Secondary School.[7]

He then proceeded to the Ghana Institute of Journalism for a diploma in communication studies (2008–2010) after completing Tema Secondary School in 2006. Umaru later furthered his study again with Ghana Institute of Journalism (GIJ) where he obtained a Bachelor of Arts Communications [Journalism option] in a top-up program between 2012 and 2014.

Career

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Umaru Sanda started journalism as an intern in the newsrooms of Ashiaman-based Sena Radio and Accra-based TV3. In 2010 he joined Citi FM as a national service personnel where he has served in various roles – producer of Eyewitness News, Citi Breakfast Show, Citi Prime News, and the weekend news analysis show The Big Issue, which he later served as an anchor.[8][9]

The 'cowboy journalist'[7] also wrote for the now defunct The Globe newspaper which was owned by the same organization, as well as its online portal citifmonline.com and citinewsroom.com.

He anchors major news bulletins including Eyewitness News[10] on radio and CitiNewsroom on TV.[11] He also anchors the weekly personality-driven discussion show FaceToFace on Citi TV.

He was crowned the winner of the Citi TV/Citi FM's in-house writing competition instituted by the management. It was on any topic of choice on the Citi TV/Citi FM's Heritage Month held in March, 2023.[12]

Awards

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Media awards
Year Award Result
2012 Radio for Peace Building – Africa award held in Kigali Rwanda for his documentary titled The Fulani Revealed. Won
2012 Road Safety Awards, Ghana's National Roads Safety Commission Won
Best SDG Reporter 17th Ghana Journalists Association Awards Won
2014 Water, Sanitation and Hygiene (WASH) Media Awards organized by the Stockholm International Water Institute

SIWI of Sweden and the Water Supply and Sanitation Collaborative Council (WSSCC)

Won
2017 Radio Personality of the Year at the Muslim Achievers Awards 2017 Won
2023 State honor for the fight against COVID-19 Won
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Website

LinkedIn

Twitter

YouTube

Facebook

References

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  1. ^ "'I filmed police search to ensure no incriminating evidence was planted' – Citi FM's Umaru Sanda - MyJoyOnline.com". www.myjoyonline.com. Retrieved 2021-03-26.
  2. ^ "Citi FM/Citi TV's Umaru Sanda petitions IGP over police harassment". Modern Ghana. Retrieved 2021-03-26.
  3. ^ "The example of Umaru Sanda Amadu". GhanaWeb. Retrieved 2021-07-27.
  4. ^ "Citi TV Home – It's Your World". Citi TV. Retrieved 2021-03-21.
  5. ^ "Umaru Sanda's #TourGhana: A Story Of Deprivation And Underdevelopment". Modern Ghana. Retrieved 2021-03-26.
  6. ^ "Journalist Joins Afrinspire To Donate Computers To Schools In Asutuare". Modern Ghana. Retrieved 2021-03-26.
  7. ^ a b Crabbe, Nathaniel (2020-08-19). "From cowboy to top Ghanaian journalist; Umaru Sanda shares powerful story". Yen.com.gh - Ghana news. Retrieved 2021-03-21.
  8. ^ "Citi FM's Umaru Sanda celebrates his close friend's birthday with a life-changing story". Modern Ghana. Retrieved 2021-03-02.
  9. ^ "Umaru Sanda Among 80 People Selected To Participate In Edward R. Murrow Fellowship In US". Modern Ghana. Retrieved 2021-03-26.
  10. ^ "Release figures on COVID-19 expenditure — Economist to government". Modern Ghana. Retrieved 2021-03-21.
  11. ^ "Umaru Sanda Among 80 People Selected To Participate In Edward R. Murrow Fellowship In US". Modern Ghana. Retrieved 2021-03-21.
  12. ^ "Umaru Sanda Amadu wins Citi TV/Citi FM's in-house writing competition". Citinewsroom - Comprehensive News in Ghana. 2023-04-19. Retrieved 2023-08-02.
  13. ^ The Fulani Revealed, retrieved 2021-03-02
  14. ^ "Citi FM's Umaru Sanda Amadu wins 2014 WASH Media Award". Citi 97.3 FM - Relevant Radio. Always. 2014-08-19. Retrieved 2021-03-02.
  15. ^ "Citi FM's Umaru Sanda honored at Muslim Achievers Awards". Citi 97.3 FM - Relevant Radio. Always. 2017-04-30. Retrieved 2021-03-21.
  16. ^ "Umaru Sanda is GMAA 2017 Radio Personality of the Year". GhanaWeb. 2017-05-02. Retrieved 2021-03-26.
  17. ^ "Umaru Sanda receives 2014 WASH Award". Citi 97.3 FM - Relevant Radio. Always. 2014-09-05. Retrieved 2021-03-21.
  18. ^ "Citi TV/FM's Umaru Sanda, others receive state honours for role in COVID-19 fight". Citinewsroom - Comprehensive News in Ghana. 2023-03-14. Retrieved 2023-06-25.