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Uniplaces is an online marketplace for booking student accommodation. Based in Lisbon, the platform was founded in 2012 by Miguel Amaro, Mariano Kostelec and Ben Grech. As of October 2015, students from over 140 countries have booked with Uniplaces for a total of more than 500,000 nights.[1]
 | |
Type of site | Marketplaces, Real Estate |
|---|---|
| Available in | English, Portuguese, Spanish, French, German, Italian, Simplified Chinese |
| URL | www |
| Commercial | Yes |
| Launched | 2012 |
| Current status | Active |
Etymology
editThe platform’s name is derived from “university” and “places”, abbreviated to “Uniplaces”.
History
editUniplaces was founded in 2012 by Miguel Amaro, from Portugal, Ben Grech, from England, and Mariano Kostelec, from Argentina, having its headquarters in Lisbon and an office in London.
The three co-founders met at the University of Nottingham and at King's College London, and first came up with the concept in the Summer of 2011. In November 2011, they participated in Lisbon’s Startup Weekend and created the first version of the platform.[2]
By the beginning of 2012, after a positive response, the trio built a fully working version of the website and secured several partnerships with universities in Portugal.[3]
After having hired a new Head of Design in 2014, Uniplaces unveiled its new website on 7 March 2015, featuring an entirely redesigned branding and logo.
In May 2015, Martin Reiter, former VP at Airbnb, joined Uniplaces as an investor and advisor to help the company expand internationally.[4] 2015 also marked the launch of the Uniplaces Scholarship[5] and the Uniplaces Guarantee,[6] as well as a partnership with Google.[7]
International expansion
edit2013 marked the company’s expansion to Porto and London, and later on, in May 2014, to Madrid.[8] After raising its third investment round, in October 2014, Uniplaces rapidly expanded to 39 cities in 8 countries across Europe by April 2015.
Investment
editUniplaces completed a €200k seed round from a group of top European investors in July 2012.[9] Included in the deal were Portugal’s top angel fund Shilling Capital Partners as well as Alex Chesterman one of the UK’s most successful internet entrepreneurs, having founded Zoopla.co.uk and LOVEFiLM.com, and William Reeve who co-founded LOVEFiLM.com.[10][11]
Uniplaces secured a second seed round in 2013, bringing in a further investment of €1M by British VCs (and Octopus Holdings Limited subsidiary) Octopus Investments.[12]
In October 2014, Uniplaces completed its first Series A round, raising €3M from its previous investors, as well as former Managing Director at Barclays Capital, Rob McClatchey.[13]
On 3 November 2015, during Web Summit, Uniplaces announced a €22M Series A round at Google HQ, in Dublin. This round was led by Atomico, and counted with previous investors Octopus Investments and Shilling Capital Partners.[14]
Website
editThe site launched with university specific search, allowing students to search properties directly suitable for their university.[15] It is currently free for landlords and real estate agencies to add any property listings and it’s also completely free for the students to search for accommodation. Once a booking is accepted, Uniplaces charges the property manager a commission over the total contract value, and a service fee to the student.
Customised accommodations portals for universities
editUniplaces offers customised accommodation portals to their university partners, which they promote directly to their students.[16] These partnerships are supported by exclusive, 4 year promotional agreements.[17]
Competitive landscape
editInclude classified advertising like OLX, real estate platforms, national property portals, Erasmus portals, flat share portals and hotels that offer long-term stays. Vacation rental sites like Airbnb and Wimdu offer alternatives to traditional accommodations by allowing people to rent private apartments, but tend to focus more on short-term.[18]
Criticism
editUniplaces has been criticized for its guerilla marketing tactic which included posting links to offers on uniplaces.com in many Facebook groups dealing with apartment offers in Germany.[19]
References
edit- ^ Mike Butcher (3 November 2015). "Uniplaces Raises $24M In Series A Funding From Atomico And Angels". TechCrunch. Retrieved 1 December 2015.
- ^ "Archived copy". Archived from the original on 2012-10-29. Retrieved 2012-09-13.
{{cite web}}: CS1 maint: archived copy as title (link). “Startup Pirates”. April, 2012. - ^ "Archived copy". Archived from the original on March 14, 2014. Retrieved September 13, 2012.
{{cite web}}: CS1 maint: archived copy as title (link). “Expresso”. March 9, 2012 - ^ "Contratação de peso na Uniplaces". Jornal Expresso. Retrieved 2015-12-01.
- ^ "Students: how would you like to have your rent fully paid for a whole semester?". The Independent. Retrieved 2015-12-01.
- ^ "Uniplaces torna-se fiadora caso saia de casa antes do prazo - Dinheiro Vivo". Dinheiro Vivo (in European Portuguese). Retrieved 2015-12-01.
- ^ "Google e Uniplaces reforçam parceria para acelerar crescimento da startup portuguesa". PÚBLICO. Retrieved 2015-12-01.
- ^ "Llega a España Uniplaces: portal de reserva online de alojamiento para estudiantes internacionales". Noticias Universia España. Archived from the original on 2015-12-08. Retrieved 2015-12-01.
- ^ [1]. “DF”. August 10, 2012.
- ^ [2]. “AngelList”. 2012
- ^ [3]. “Andesbest”. August 23, 2012.
- ^ "Uniplaces raises £700k seed funding led by Octopus". Tech City News. Retrieved 2015-12-01.
- ^ Lomas, Natasha. "Uniplaces Gets $3.5M To Grow Its Student Accommodation Platform In Europe". TechCrunch. Retrieved 2015-12-01.
- ^ Butcher, Mike. "Uniplaces Raises $24M In Series A Funding From Atomico And Angels". TechCrunch. Retrieved 2015-12-01.
- ^ "Archived copy". Archived from the original on October 1, 2012. Retrieved September 13, 2012.
{{cite web}}: CS1 maint: archived copy as title (link) “This Is Chile”. August 20, 2012. - ^ [4]. “University of Maribor”. 2012.
- ^ [5] ”Dinheiro Vivo”. March 12, 2012
- ^ [6]. “KPBS”. August 8, 2012.
- ^ "Uniplaces.com, trojanische Pferde & der Wohnungsspam". 28 April 2016. toptestsieger.de. Retrieved 2016-05-19.