Universal Avenue

Universal Avenue
Type of business	Private
Founded	June 16, 2014
Headquarters	Stockholm, Sweden
CEO	Johan Lilja
Industry	Sales as a Service
URL	www.universalavenue.com
Current status	Active

Universal Avenue is a global on demand sales platform headquartered in Stockholm, Sweden. It was founded in 2014 with investment from the company behind the Angry Birds game.^[1] The company has to date raised $17m in total capital, most recently a $10m Series A investment in 2016 from London's Eight Roads Ventures.^[2]

In 2018, Universal Avenue has acquired Swedish digital agency Varvet. The deal is a strategic move aimed at improving Universal Avenue's technical platform. Universal Avenue also raised €5.3 million in Series B funding through convertible bonds from MOOR Capital.^[3]

References

^ "Sales meets the Sharing Economy as Universal Avenue picks up $2 Million from MOOR Capital". 27 April 2015.
^ O'Hear, Steve (11 July 2016). "On-demand sales force Universal Avenue closes $10M Series A". TechCrunch. Retrieved 2016-09-30.
^ Loritz, Mary (2018-11-23). "Swedish startup Universal Avenue, a digitisation platform for SMEs, scales up with the acquisition of Varvet". EU-Startups. Retrieved 2023-03-07.

External links

Official website

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[1] "Sales meets the Sharing Economy as Universal Avenue picks up $2 Million from MOOR Capital". 27 April 2015.

[2] O'Hear, Steve (11 July 2016). "On-demand sales force Universal Avenue closes $10M Series A". TechCrunch. Retrieved 2016-09-30.

[3] Loritz, Mary (2018-11-23). "Swedish startup Universal Avenue, a digitisation platform for SMEs, scales up with the acquisition of Varvet". EU-Startups. Retrieved 2023-03-07.

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