User:Acc022/sandbox

Outline: Maui Jim

===Technology===

• Maui Jim lenses protect block 100% of all harmful UV rays.
• blocks 99.9% of glare

• 7 layers of polarization
  • 2 outermost layers of waterproof and oleophobic coating
    • oleophobic coating repels grease
    • water and oil proof
  • anti reflective treatment
    • bounce back glare protection
  • 2 layers of CLEARSHELL® scratch resistant treatment surrounding the color enhancing lens
    • scratch resistant
  • 2 layers of color enhancing lens surrounding the polarizing film
  • polarizing film
    • makes it possible to see below the surface of the water
  • two gradient coatings
    • bi-gradient mirror
      • gradient mirror on the top and bottom
      • "squints for you"
    • MauiGradient™
      • darker at the top and lighter at the bottom

• Lens colors
  • Neutral Grey
    • darkest lens
    • meant for bright, direct sunlight
  • Maui Rose™
    • Best for fast action sports
    • full sun to overcast
  • HCL® Bronze
    • full sun to overcast
    • enhances colors
    • good for driving
  • Maui HT™
    • offers greatest contrast
    • brighter view
    • good for golf

Annotated Bibliography: Maui Jim

[1]

This is actually the handbook we were given at work to inform us of Maui Jim's technology. This will provide clarifying information on the lens technology.

Choose the Right Lens. (n.d.). Retrieved October 26, 2015.

[2]

This article is about Maui Jim’s target group and their desire to grow brand awareness. It discusses publicity struggles and competition with larger companies like Oakley.

Bennett, C. (2015, April 10). Does More Mean More for Maui Jim? The Optician.

[3]

This article is about the dangers of UVs and how Maui Jims protect against it. It discusses lens color choice and sun exposure at higher latitudes.

Bennett, C. (2015, April 17). The Land of the Midnight Sunglass. The Optician.

[4]

This article is about the lens technology of Maui Jim. It highlights the company’s mission to promote UV protection and eye health.

Sunlens Solutions. (2009, January 16). The Optician.

[5]

This is the Maui Jim website which offers a ton of more recent information about the company.

WELCOME TO OUR ISLAND. (n.d.). Retrieved October 26, 2015.

Sources Feedback

You need the citations for the articles. The annotations are short. Are the articles short as well? KatieBU (talk) 17:58, 25 October 2015 (UTC)