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Last edited by AdamAtAleph (talk | contribs) 26 seconds ago. (Update) |
| Company type | Private |
|---|---|
| Industry | Marketing |
| Founded | June 21, 2020 |
| Founder | Gaston Taratuta |
| Headquarters | Miami, Florida, U.S. |
| Owner | Gaston Taratuta |
Number of employees | c. 1400 (2024) |
| Website | www |
Aleph (ˈä-ˌlef ) Cite error: There are <ref> tags on this page without content in them (see the help page).is a multinational technology company focusing on digital advertising, education and financial services. Aleph is, oftentimes in an exclusive sales house role ("Authorized Sales Partner"), the local sales partner for several digital platforms including Amazon Ads, Google, Microsoft Advertising, Snap Inc., Spotify, TikTok, X and other platforms primarily in emerging markets and in countries and regions where these platforms do not have local sales teams.
Aleph is headquartered in Buenos Aires, Argentina and Dubai, UAE with local offices in 65+ countries. The company has its origins in IMS, a latin american advertising company, and has expanded through numerous mergers and acquisitions and the rebranding of several companies active in select regions (Httpool and Social Snack in Europe and Asia Pacific, Connect Ads in MENA, Ad Dynamo in Sub-Saharan Africa, IMS in Latin America) into Aleph.
Ownership
editAleph is privately owned, however the company has filed privately for an IPO in 2021[1] but has paused plans to become a public company due to changing economic conditions following the Russian invasion of Ukraine and volatility of the market promoted by a number of macroeconomic factors. The company cited that this decision was down to "public interest and the protection of investors".[2]
Company origins
editAleph was founded in 2020 by Argentinian businessman Gaston Taratuta and his business partner Ignacio Vidaguren, who were at the time CEO and COO of IMS (Internet Media Services) a major online advertising company in LATAM. [3][4] [1].
Revenue and Growth
editWhile in the recent years Aleph has declined to publicly discuss its revenue, Aleph achieved double digit growth during 2020 according to its press release, reaching $475M in sales. By 2021, Aleph was on track to generate $1 billion in sales with an expanded footprint reaching over 90 countries.
M&A growth
editIMS expanded through strategic Mergers and acquisitions and acquired Httpool in 2017, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, expanding its reach to 30 countries.
In 2021, IMS - now under the Aleph Holding umbrella - acquired Ad Dynamo expanding into 'Sub-Saharan Africa' and into the MENA-Region by acquiring Connect Ads extending its reach into 90 countries.
In the same year, Aleph was rated as unicorn in 2021 by a 470M Investment by CVC Capital Partners,[5] fuelling further growth through acquisitions of notable regional online advertising companies such as Ad Dynamo, Connect Ads, The Mediam Group, Clever Ads in 2023. Notable minority investors in Aleph include CVC Capital Partners Fund VIII, Snap Inc. and X (formerly Twitter).
Meta Platforms [2] decision in 2024 to end its Authorized Sales Partner (ASP) Program sent shockwaves through the advertising industry, dropping Entravision Communications stock by 57.14% creating an opportunity for Aleph to purchase Entravisions' acquired the digital advertising business for an undisclosed amount, growing Alephs presence to 140 countries globally. This includes Entravisions presence in APAC (MediaDonuts) and Cisneros Interactive (LATAM).
Corporate social responsibility
editAleph's other ventures outside of include Digital Ad Expert (DAE), a free online training platform aimed at "educating the next generation of marketers".
Other ventures
editAleph also has its own cross-border payment and credit underwriting platform, Aleph Payments, that offers an end-to-end payments solution that addresses a range of complex operations from KYC, local billing in 49 currencies, collections, tax settlement, exchange settlement, cross-border credits and payments, and aimed at international companies to support the expansion into new territories while navigating local and central banking regulations.
References
edit- ^ https://www.wsj.com/articles/digital-advertising-company-aleph-files-confidentially-for-ipo-11634209200
- ^ https://www.reuters.com/markets/deals/adtech-firm-aleph-withdraws-ipo-filing-2023-07-18/
- ^ https://www.miamiherald.com/news/business/biz-monday/article41262411.html
- ^ https://www.adweek.com/performance-marketing/gaston-taratuta-aleph-holding-entrepreneur-by-force/
- ^ https://www.reuters.com/article/idUSL4N2OO2EZ/