AddaCorner is India's first Real-time Group Negotiation platform and formally launched on 20th August 2020 by SBI. Its a Socio-tech platform that aggregate buyers from different walks of life to come together and form a team. The platform then connects the team with the seller directly for real time group negotiation. AddaCorner is a buyers platform where connection of many co-buyers happen to complete the last and most important mile in purchasing i.e. Negotiation. Every buyer empanelled in the product ADDAS goes in through a series of validation to ensure only serious and genuine buyers are participating for Negotiation. The Co-buyers identity is protected so that there is no breach of privacy.
Importance of AddaCorner
A buyer is the best person to negotiate his pricing. A middleman can never extract the best pricing as his charges are always loaded on the buyers pricing, this is no rocket science. A serious buyer does all his evaluation and research to finalise on his buy and also has a a fair expectation on the pricing. Now when he has many other co-buyers, his power of negotiation gets amplified. He gets a better price.
The logic is simple, when many co-buyers come to buy, the customer acquisition cost of the seller reduces multi-fold and that is passed on as benefit to the buyers. Also it is a big revenue gain for the seller. It is a win-win for all.
What areas AddaCorner will be operating on
AddaCorner will be operating for all valued and thoughtful purchases - Homes, Cars, Bikes, Holidays and even Medical Tourism. It will also be operating in the Business to Business domain.
The dynamic of Group Negotiation
Negotiating the right deal with your seller doesn't necessarily mean getting what you want at the cheapest possible price. You may want to negotiate other factors such as delivery time, payment terms or the quality of the goods or may be even post sales services. Most buyers would view a good deal as one that meets all their requirements. The power to dialogue with the seller on Negotiation gets amplified when its done as a team and always leads towards many favourable gains for the buyers as well as for the seller.
Both sides should conclude a negotiation feeling comfortable and happy with the understanding and a very important point that should be kept in mind during Group Negotiation - it should be based on rational and judicious demand rather than arguments loaded with ego. So, for any Group Negotiation, if it is planned, managed and executed well, the result always leads to happiness.
That's exactly how it happens at AddaCorner.
Website
www.addacorner.com