Iranian citizen, Ali Araghchi is a PhD Candidate of Marketing at University of Geneva (Division of HEC) and he works as a Research Assistant of Prof. Bergadaà. He received his Bachelor of Science in Computer Engineering from University of Tehran and Master of Science in Marketing and e-Commerce from Lulea University of Technology in Sweden and Tarbiat Modares University of Iran, a joint program.

Ali, with more than 10 years of working experience, was also involved in Marketing Management of Araghchi Co. (Persian Hand-woven Carpet Exporter, leader with 30% of international market-share). He participates in the research projects of the OVSM.


Marketing is Ali’s Dream World, His research interests include:

. Customer Experience and CEM.

. Customer Satisfaction.

. Customer Behavioral Intention.


LinkedIn: http://ch.linkedin.com/in/aliaraghchi


University of Geneva, UniMail, HEC, OVSM, 40 Bd du Pont-d’Arve CH 1211 Geneva 4, Switzerland, Bureau: 3333

http://www.hec.unige.ch/www/hec/m2/CorpsEnseignant/Assistants/AraghchiAli/Presentation.html http://ovsm.unige.ch/index.php?option=com_content&task=view&id=114&Itemid=25