Branding
|
Slogan
|
Years Active
|
Description
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ETC 2nd Avenue
|
You're on ETC 2nd Avenue!
|
December 15, 2005 – 2006
|
ETC 2nd Avenue's official slogan
|
ETC 2nd Avenue
|
Everybody's Watching
|
2006 – January 16, 2007
|
ETC 2nd Avenue's second slogan
|
2nd Avenue
|
Entertainment Without Borders
|
January 17, 2007 – December 31, 2007
|
2nd Avenue's third slogan its rebranding as 2nd Avenue
|
2nd Avenue
|
Urban Entertainment
|
2007
|
2nd Avenue's fourth slogan
|
2nd Avenue
|
New Neighbors. New Destination. Same Avenue.
|
January 1, 2008 – March 31, 2008
|
2nd Avenue's fifth slogan
|
2nd Avenue
|
Redefined Entertainment.
|
April 1, 2008 – July 31, 2008
|
2nd Avenue's sixth slogan
|
2nd Avenue
|
We make TV worth watching.
|
August 1, 2008 – March 21, 2009
|
2nd Avenue's seventh slogan
|
2nd Avenue
|
You're on 2nd Avenue!
|
March 22, 2009 – June 30, 2009
|
2nd Avenue's eighth slogan
|
2nd Avenue
|
The channel for today's Urbanite
|
July 1, 2009 – September 2, 2012
|
2nd Avenue's ninth slogan
|
2nd Avenue
|
A Dash of Life
|
September 3, 2012 - April 27, 2014
|
2nd Avenue's tenth slogan
|
2nd Avenue
|
Women First
|
April 27, 2014 – October 16, 2016
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2nd Avenue's eleventh slogan
|
2nd Avenue
|
Where Characters Get Delightfully Real.
|
October 16, 2016 - June 30, 2018
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2nd Avenue's twelfth slogan
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