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Allegations of greenwashing
editSince the early 2000s, critics of BP have alleged that the company's marketing, including its rebranding in 2000 introducing the slogan "Beyond Petroleum", and its investment into alternative technology is "greenwashing" rather than a genuine effort to improve its environmental impact.[1] Due to such claims, BP's activities compared with its public image have been scrutinized by the media and environmental groups.[1][2][3] A Greenpeace report in 2009 questioned BP's use of the slogan "Beyond Petroleum", noting that the company's 2008 budget included $20 billion investment into fossil fuels compared to $1.5 billion in alternative energy.[4] In 2010, Foreign Policy, Mother Jones and critics such as author Antonia Juhasz also claimed BP had "greenwashed" its image, citing the company's involvement in the Deepwater Horizon oil spill, the discontinuation of BP's solar energy program, its continued investment in fossil fuels and comparative low investment in green technologies.[5][6][2] However, these critics stated that, compared with other oil companies, BP had invested the most in alternative energy and had been rated as more "green" by independent polls voted on by the media and activists.[5][2]
- ^ a b "'Beyond Petroleum' Pays Off For BP". Environmental Leader. 15 January 2008. Retrieved 8 November 2012.
- ^ a b c James Ridgeway (4 May 2010). "BP's Slick Greenwashing". Mother Jones. Retrieved 8 November 2012.
- ^ Daren Fonda (29 June 2006). "Is BP Really That Green?". Time. Retrieved 24 October 2012.
- ^ "Carbon Scam: Noel Kempff Climate Action Project and the Push for Sub-national Forest Offsets" (PDF). greenpeace.org. Greenpeace. October 2009. Retrieved 8 November 2012.
- ^ a b Interviewer: Amy Goodman, Guest: Antonia Juhasz (5 May 2010). "BP Funnels Millions into Lobbying to Influence Regulation and Re-Brand Image". Amy Goodman's Weekly Column. Democracy Now.
{{cite episode}}: Cite has empty unknown parameter:|serieslink=(help) - ^ Kate Sheppard (3 May 2010). "Back to petroleum". Foreign Policy. Retrieved 25 October 2012.