Ashroots

Ash Roots (born 23 Sept 1976) is the Chief Digital Officer of BT's Consumer brands: EE, BT and Plusnet.

About

Quirky, creative, visionary and commercial senior leader with over 20 years experience, helping start-up and established companies take advantage of the Internet through digitally powered people-focused activity.

Transforming organisations and driving value by developing digital products, multichannel customer experiences, culture and capability across a host of digital disciplines: Ecommerce, Online Servicing, Mobile, CRM, Digital Marketing, Social Media, Brand, Agile Development, Product Management and Design Thinking.

Career

BT

June 2018 to today - Chief Digital Officer Consumer Brands for EE, BT and Plusnet.

Dixons Carphone

Sept 2017 - Chief Digital Officer for the Services Division.

Direct Line Group

Nov 2012 to Sept 2017 - Digital Director for Consumer brands Direct Line, GreenFlag, Privilege and Churchill.

Three UK

Apr 2002 to Nov 2012 - Numerous role including Head of Online, Head of Production and Content Delivery Manager.

Reach (Previously Mirror Group Newspaper)

Oct 1999 to Apr 2001 - Multimedia Producer.

Other roles held

Citizens Advice

June 2018 to today - Advisor on the Tech Committee.

SouthWest LEP Digital Skills Partnership

Jan 2021 to today - Chair for Digital Citizen workstream. https://heartofswlep.co.uk/about-the-lep/digital-skills-partnership/

Startupbootcamp

Mentor https://www.startupbootcamp.org/

Publication contributions

Digital Transformation by Lindsay Herbert http://www.lindsayherbert.com/
Human Powered By Trenton Moss https://www.humanpoweredbook.com/
Building Digital Culture: A Practical Guide to Successful Digital Transformation by Daniel Rowles and Thomas Brown
Building the Agile Business through Digital Transformation by Neil Perkin and Peter Abraham

References

https://www.marketingweek.com/vision100/profile/ash-roots/
https://www.linkedin.com/in/ashroots
https://econsultancy.com/is-it-possible-to-change-company-culture/
https://jobs.marketingweek.com/article/how-to-build-a-marketing-function-fit-for-the-future/
https://www.slideshare.net/CIM/cim-digital-2014-ash-roots
https://www.postonline.co.uk/2394589/qa-ash-roots-director-of-digital-at-direct-line-group
https://www.campaignlive.co.uk/article/why-direct-line-group-decided-build-its-own-in-house-digital-agency/1288812?src_site=marketingmagazine
https://www.slideshare.net/CIM/cim-digital-summit-2015-direct-line-group-ash-roots-presentation
https://www.cloudpro.co.uk/hr/6439/how-the-cloud-gave-direct-line-group-an-appetite-for-innovation
https://www.marketingweek.com/ash-roots-director-of-digital-at-direct-line-on-agility-and-meeting-customers-needs/
https://www.insurancetimes.co.uk/direct-line-appoints-digital-director/1399753.article
https://www.marketingweek.com/bt-and-ee-bring-brands-closer-together-in-unified-marketing-role/
https://www.coventrytelegraph.net/news/local-news/west-midlands-tech-awards-2021-21501890
https://www.business-live.co.uk/technology/bt-supporting-innovation-west-midlands-21684873