Parley A.I.R Strategy
editIn (need exact date) Adidas began partnering with Parley for the Oceans to produce athletic shoes and clothing that are partially created with recycled marine debris.[1] In May 2017 Adidas released UltraBOOST Uncaged Parley, a limited release shoe that reuse approximately 11 bottles per pair.[2] Of the partnership, Adidas' executive Eric Liedtke has stated that he wanted to create "sustainable solutions for big global problems".[3] The company has further stated that they want to eliminate virgin plastic from their supply chain altogether and hope to expand its plastic cultivation to much more of their product line.[4]
- ^ "Adidas is getting serious about making sneakers from ocean waste". Business Insider. Retrieved 2017-10-09.
- ^ "Adidas Is Turning Plastic From the Ocean Into $200 Shoes". Fortune. Retrieved 2017-10-05.
- ^ "Sustain Ability: Adidas and Parley Raise Awareness on Ocean Life". Retrieved 2017-10-06.
- ^ "Adidas Shoes Made From Ocean Plastic Are Finally Here". Global Citizen. Retrieved 2017-10-04.