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Bald assertion in advertising, sometimes referred to as non establishment claim, is a subcategory of a literally false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth.[1] An example of such advertising practices is when a company claims their product is the best on the market.
- ^ Ferrell, O.C.; Fraedrich, John; Ferrell, Linda (2016). Business Ethics: Ethical Decision Making & Cases (11th ed.). Cengage Learning. p. 78. ISBN 1305500849.