User:Brianne.04/Mass communication

(MY WORK IS THE BOLDED LINES)

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History and evolution of mass media

Journalism[edit]

Main article: Journalism

Journalism is the production and distribution of reports on events for presentation through the media. The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, news channels, radio stations, television stations, and, more recently, e-readers and smartphones.

Alternative journalism deviates from established or dominant types of media in terms of their content, production, or distribution. Alternative journalism utilizes the same media outlets as mainstream journalism, to advocate the interests of those excluded from the mainstream.

Civic journalism (also known as "public journalism") is the idea of integrating journalism into the democratic process. The media not only informs the public, but it also works towards engaging citizens and creating public debate.

Citizen journalism is based upon public citizens actively producing news and information. Citizen journalism deals with the distribution of news by the public, often through the Internet or social media. A 2014 study revealed 40% of participants rely on social media for news and collecting information.

Public relations

Main article: Public relations

Public relations is the strategic communication process of providing information to the public in order to present a specific view of a product or organization. According to Public Relations Society of America, public relations is about influencing and building a relationship between an organization and their publics across various media platforms. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience.

Social media[edit]

Main article: Social media

There are multiple social-networking sites that have the ability to visualize and share ones personal social life. Even though the first social networking sites were created several years ago, the rise of both Myspace and Facebook took over and cancelled out the previous social media sites. As of today, Facebook is one of the most popular social media websites for multiple types of communication. Generally, Facebook is used for communication with relatives and friends along with people who share interests. As of today, a 2019 social media app named TikTok has become one of the largest social networks in the world. The application allows users to create and distribute short videos up to 3 minutes long. Unlike Facebook, where the only content you see is of those you follow, TikTok’s algorithm is designed to show users recommended content regardless of a following.

Integrated communication[edit]

Integrated Communication refers to the process of bringing together several types of mass communication to function across the mediascape. Usinge "Paid," "Owned" and "Earned" media (PESO) or "Shared," "Owned," "Earned" and "Paid" (SOPE) as its principal framework, the process considers all methods of communication distribution strategically. Integrated communication unifies all mass communication elements, such as social media, publice relations, advertising and more. This ensures that how a company communicates follows their business goals and stays consistent across all media channels. It values brand loyalty and maintaining the brand identity.

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