User:Carlapicasso/sandbox

Advertising

Throughout the years, advertising has developed to an important part of consumers everyday lives. Advertisements have evolved from the newspaper, to the radio, to television and to the internet today. The 20th century has been a deciding time for the development of advertising because of all the new technologies emerging. Nowadays, advertising is used through many different mediums and by a lot of distinct companies. For instance, some fashion companies have used influencers or celebrities to promote their brands with advertisements on their social media accounts. Since 2010, fashion and advertising's development coincide.

Louis Vuitton

paris lv

Louis Vuitton adopted the use of social media sites later, but that has not stopped them from building an advantageous campaign. For instance, "LVMH has produced a 14 percent rise in comparable sales in the division covering sales of high-margin handbags and fashion." According to Dana Gers, who specializes in marketing communications for luxury brands, "Louis Vuitton broadcasts its spring 2010 ready-to-wear show live exclusively to Facebook followers, offering a big incentive for recruiting new fans and a reward to its most passionate customers." Also, in the spring of 2019 they employed Emma Chamberlain, a 17 year old lifestyle vlogger from California and brought her to Paris fashion week. During her time there, at the Fall 2019 Ready-to-wear fashion show, she took many pictures and videos (https://www.youtube.com/watch?v=M0wpTx6kUPE) of her experiences and brought attention to the brand. She also collaborated with Karlie Kloss and did a video in which Karlie drove her around Paris to get to know the city with the sponsorship of the brand. Louis Vuitton has used different influencers over the past year of 2019 since they understand that this will get different generations that would usually not be looking at their brand to view their items. The use of advertisements and influencers has helped Louis Vuitton grow between the years of 2010 and 2019.

Supreme

Supreme logo

Supreme is an American brand established in New York City in the year of 1994 that makes apparel and skating items. At the time, Supreme's creator, James Jebbia, wanted "his clothing to reach the skateboarding community. He built a store where the clothing was on the exterior of the shop so that skaters could skate into the shop. Skaters around the city raved about the comfort they felt in the store, and word continued to spread." This start helped propel the exclusivity and interest in their items. They have limited releases at certain times so many of the purchasers are waiting for the new articles of clothing. Supreme has worked with many influencers and young adults to promote their brand and items with a distinct obsessive culture. For instance, Kid Cudi, Chris Brown, Kanye West, are all photographed in Supreme clothes with the big red logo that distinguishes it from other brands.