Additionally, in June 2023, Twitch introduced the Partner Plus Program. This program was designed to recognize Twitch partners who consistently bring a large audience and engagement to the platform. Streamers in this program receive a 70/30 revenue share on subscription revenue. To qualify for the program, creators had to maintain a sub count of at least 350 subscribers for three consecutive months.[1] Once that is complete, qualifying members will be enrolled for the next 12 months. The program was officially launched on October 1, 2023.[2]This enabled partners to earn more as they continue to grow their community. However, a number of streamers were not happy with the program. Streamers argued that it excluded certain creators because of the criteria and that creators would burn themselves out by trying to achieve 350 monthly subscribers.[3]
In January 2024, Twitch made some changes to the program. The platform announced that it would be introducing a new tier to its revenue share program that would grant a 60/40 revenue split and has lower requirements.[4] In addition, the program would also become open to affiliates, expanding access to smaller creators. The program is now known as the "Plus Program." When the program was first launched the year prior, Twitch would only pay out the 70/30 revenue split until streamers made $100,000. Along with expanding the Partner Plus Program and adding a new revenue level, Twitch also announced that it would be eliminating the $100,000 cap for the 70/30 revenue share for all streamers.[5] This was part of Twitch's strategy to provide more earning opportunities for streamers. The program uses a points system to determine which revenue split a streamer qualifies for. Each monthly subscription counts towards the points total. However, some subscriptions have higher point values. One tier 1 subscription is one point, one tier 2 subscription is two points, and one tier 3 subscription equals six points.[6] To qualify for the 60/40 revenue split, streamers must maintain 100 Plus Points for three consecutive months. For the 70/30 revenue split, streamers must maintain 300 Plus Points.
Creator Dashboard
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The Creator Dashboard on Twitch is a tool that helps streamers manage and optimize their channels. In 2019, the platform announced a new set of features to make streaming more accessible and interactive. This new Creator Dashboard introduced features such as Stream Manager, Quick Actions, Creator Updates, and Assistant.[7] These features were introduced so that creators could set subscriber goals, analyze engagement trends, and simplify streaming tasks. The Stream Manager allows streamers to view various aspects of their livestream such as their live chat, recent followers and subscribers, and a playback of the stream to see what the viewers are seeing.[8] The Quick Actions panel on the Creator Dashboard allows streamers to perform actions such as running ads, enabling followers-only or emote-only chat, and creating clips. The Creator Updates section is a dedicated space for streamers to learn about important product updates and feature changes. The Assistant section provides creators with resources to help them grow their channel and become an affiliate or partner.[9]
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- ^ "Introducing the Partner Plus Program". blog.twitch.tv. Retrieved 2024-11-05.
- ^ Spangler, Todd (2023-06-15). "Twitch Will Pay Out 70% of Subscription Revenue to Qualifying Streamers Under New 'Partner Plus' Program". Variety. Retrieved 2024-11-05.
- ^ Sung, Morgan (2023-06-20). "Twitch's new Partner Plus tier strains an already tense relationship with creators". TechCrunch. Retrieved 2024-11-05.
- ^ Sung, Morgan (2024-01-24). "Twitch announces 60/40 revenue split in expanded Plus Program". TechCrunch. Retrieved 2024-11-05.
- ^ "An Update to Several Streamer Payout Programs". blog.twitch.tv. Retrieved 2024-11-05.
- ^ Nightingale, Ed (2024-01-24). "Twitch expands programme for improved revenue share to more streamers". Eurogamer.net. Retrieved 2024-11-05.
- ^ Takahashi, Dean (2019-12-04). "Twitch introduces new dashboard so more people can create livestreams". VentureBeat. Retrieved 2024-11-05.
- ^ Irén, David (2022). Designing a second screen application to assist streamers increase live stream interactivity.
- ^ "Everything to know about the new Creator Dashboard". blog.twitch.tv. Retrieved 2024-11-05.